The combination of their expertise with our technology delivers an incredible value to their customers, who will see it where it counts most: the bottom line.
Los Angeles, CA (PRWEB) February 10, 2009
MerchEngines.com (http://www.MerchEngines.com) today announced that it has selected Kenshoo (http://www.kenshoo.com) as the technology provider for their Search Engine Marketing click-to-conversion marketing program for customers.
Kenshoo Search is an automated end-to-end search marketing platform that is unmatched in depth of features, simplicity of design, and actionable reporting. Kenshoo Search provides exceptional scalability and the ability for online marketers to easily work with millions of keywords. Based on Kenshoo's unique Quality Management™ methodology, the platform makes search marketing more efficient and effective in driving top-line sales and higher ROI.
MerchEngines, a full-service online Search advertising firm, can leverage Kenshoo Search by bringing deep expertise in Search campaign management, along with sophisticated post click marketing technologies such as call tracking/call recording, lead capture/lead management, and sales tracking tools so advertisers can get a strong return on their investment. MerchEngines offers ad agencies, traditional media companies, online publishers, and local aggregators a private label search- and call-based marketing platform with distribution for their advertisers in Google, Yahoo and MSN.
"MerchEngines.com is a pioneer in managing Search advertising campaigns and we are excited to enable them to offer turnkey campaign management services to advertisers and ad agencies. MerchEngines.com has mastered the magic behind driving quality traffic to advertiser's websites, and making sure to do it a low cost per lead," said Geoff Shenk, North America Managing Director of Kenshoo Inc. "The combination of their expertise with our technology delivers an incredible value to their customers, who will see it where it counts most: the bottom line."
"I'm excited about this relationship," said Andy Steuer, Founder/Owner/CEO, MerchEngines. "We selected Kenshoo Search as our technology platform after doing a tremendous amount of due diligence in the marketplace. We have developed a working relationship with Kenshoo to bring campaign management solutions to advertisers and agencies by leveraging the Kenshoo Search platform to the advertiser's advantage. With this offering, advertisers and MerchEngines' private label distribution partners are able to get the most bang for their marketing buck by tying all the essential elements of each campaign together, and making sure they get a strong ROI from their Search marketing efforts."
MerchEngines.com is a Software as a Service (SaaS) solution that provides ad agencies, traditional media companies, online publishers, and local aggregators a hosted and fully managed Search marketing solution. MerchEngines is an Authorized Google Adwords Reseller, and integrates traffic generation solutions with post click marketing technologies, such as call tracking/call recording, lead capture/lead management solutions into one easy to use private label-able dashboard. There are three ways to get involved with MerchEngines: Become a reseller partner and offer customized, private label, online advertising solutions to your advertisers; license MerchEngines' technology, and let MerchEngines manage your client's online ad campaigns for you; or license MerchEngines' technology, and manage your advertising campaigns leveraging an integrated traffic generation and post click marketing platform with KENSHOO SEARCH and MerchEngines' technologies. MerchEngines.com is headquartered in Beverly Hills, California. For additional information, please visit http://www.merchengines.com.
Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO SEARCH, the only 3rd generation end-to-end search marketing platform. Built utilizing the Quality Management™ approach, KENSHOO SEARCH enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.