ClaroConnect Set to Grow in 2009, Helping More Individuals Find the Right Financial Advisor

Share Article launched in 2008 as a free, unbiased search tool to help Americans find a financial advisor who is the right match for their specific needs. Americans need financial advice more than ever right now and are increasingly turning to the internet. ClaroConnect is growing the number of individuals using its website, is increasing the number of financial advisors listed on its website and is increasing its marketing to help people get financial help during 2009.

ClaroConnect ( has grown quickly since its successful launch last year. The company's website has reached over 4,000 hits per month and the company has just hit 100 financial advisors who have signed on to advertise their profiles on the site. ClaroConnect is expanding in several areas in 2009, including its services for individuals, its list of financial advisors, and its marketing partnerships. With the turmoil in the financial markets, the company is growing because many do-it-yourself investors are now looking for professional financial advice and many current financial clients are looking for a second opinion or a new financial advisor.

ClaroConnect solves the problem of matching individuals to the right financial advisor. Many people don't know what they should look for in an advisor. At best, they simply ask a friend for a referral to their advisor. Unfortunately, the right advisor for their friend may not be the right advisor for them. Most people don't know that there are financial advisors who specialize in areas like divorced women, small business owners, the elderly, socially responsible investing and hundreds of other niches. ClaroConnect has detailed search criteria which lets individuals find these specialized advisors. The company is expanding the free library on its website of financial advice articles. Many of these articles are written by specialized financial advisors, including a recent one written by an advisor who specializes in Federal government employees and their benefits.

The company is also launching a new service in 2009, which will research advisors for individuals. If someone can't find an advisor who matches their desired criteria on the website, ClaroConnect's specialists will research advisors for free to find someone for that individual.

For financial advisors, ClaroConnect provides a better use of their time than traditional marketing methods for finding prospects and clients. In 2009, the company is expanding its marketing to further raise the website's profile on the internet and deliver more individuals who are looking for financial advice. Already, ranks higher for many financial and investment keyword searches than most of the major financial planning and investment firms' websites.


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Mel Marten
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