Employers are often faced with a black hole between brand intention and brand execution
Fort Lauderdale, FL (Vocus) February 10, 2009
Improved Experience, developer of online feedback portals and automated survey solutions for employers of all sizes, is offering a free Employer Brand Snapshot as part of a 30-day introductory trial of Get Better Hires, a robust diagnostic tool for employer brand and competitive hiring differentiation. The Snapshot provides employers an unfiltered view of perceptions that build employer reputation and result in the engagement or disengagement of candidates and new hires.
"This is an important tool for HR professionals who are tasked with understanding and measuring employer brand and engaging employees at the earliest points possible," said Judy Wright, Director of Employee Engagement at Safeco Insurance.
Get Better Hires collects feedback at trigger points before and after hire, providing a transparent view of current and trending employer perceptions. Built-in demographic filters make analysis easy to support the development of more targeted branding and outreach strategies.
"Employers are often faced with a black hole between brand intention and brand execution,” said Claudia Faust, CEO and a 15-year industry veteran who has spent much of her career recruiting and developing staffing programs and strategies for globally recognized brands such as T-Mobile USA, Amazon.com, Microsoft, Sprint PCS, and Burger King. “And while the current economy has slowed recruitment for many companies, competition for qualified talent goes on. Regardless of industry, strategic leaders in HR and recruiting are continuously evaluating and improving every element that affects the attraction and retention of great talent. We want these leaders to know who we are, and how we can help.”
"Providing HR Professionals introductory access to the powerful, patent-pending software behind Get Better Hires just makes sense," said Alise Cortez PhD, Founding Partner and Improved Experience EVP Sales. “This tool delivers critical information that can be used immediately to support decisions and strategies for talent acquisition and retention; even a brief snapshot is better than no information at all. Besides, hiring is cyclical; we want to be a trusted resource for these companies as they return to full hiring capacity in the future. The competition for talent may be suppressed for many right now, but it never completely goes away.”
"Get Better Hires is a versatile diagnostic tool,” added Cortez. "We have clients who only use it to diagnose and improve the hiring process. Others use it to verify and improve the effectiveness of diversity or targeted outreach programs, and rely heavily on the demographic filters to understand the preferences of the talent they attract to their companies. Still other clients use it to monitor and improve external and internal perception of employer brand and reputation. It’s an effective tool for each of these hot spots."
Improved Experience offers business intelligence solutions for Human Resources, Recruiting, and Staffing. From the earliest point of contact and throughout the employment life cycle, the Better Hires suite of products from Improved Experience measures and benchmarks critical indicators of engagement, retention, and employer brand perception. Improved Experience products are real-time and subscription-based, utilizing patent-pending, interactive survey technology. Global sales, operations and customer support are provided from Dallas, Miami and Copenhagen.