ForceLogix Delivers Ground-breaking Approach for Enhancing Sales Effectiveness for Sales Managers: First Such Sales 2.0 Solution for Sales Performance Management

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Optimizer 4.0 for Sales Managers Provides 'Recession Proof' Sales Growth Solution; Drives Immediate Revenue Growth through combining leading indicators with results driven data and interactive coaching

As sales environments continue to push for greater effectiveness, Optimizer 4.0 provides significant benefit to the selling process by unifying disparate tools and efforts to advance revenue as a whole

ForceLogix (, the leader in on-demand sales effectiveness solutions, today announced the latest release of its award winning SalesForce Optimizer Solution, Optimizer 4.0. This groundbreaking platform boosts the effectiveness of sales organizations by uniting key performance data with developmental coaching to drive sustained revenue. Optimizer represents the first Sales 2.0 solution that is designed specifically for sales leadership and sales management.

In a globally connected marketplace where buyers are moving at Internet-speed, sales managers need access to real-time performance data of team and individual productivity. The latest enhancements are being introduced at a time of unprecedented global economic uncertainty. To achieve even moderate sales targets, companies must understand the drivers behind revenue in order to capitalize on the best behaviors while mitigating ineffective actions. Using built-in intelligence and intuitive workflow, Optimizer 4.0 drives enhanced visibility of a sales person's potential to succeed and adds much needed predictability into revenue streams.

ForceLogix Optimizer 4.0

ForceLogix' Optimizer 4.0 was built to help sales managers to make their numbers while leveraging the reach of the Internet and the Software as a Service (SaaS) delivery model. Optimizer 4.0 empowers sales managers to build performance plans, track leading and trailing indicators, and share action plans in real-time with the sales person and senior sales management in order to increase sales performance. Optimizer 4.0 aggregates and displays critical data from an organization's various operational systems such as Customer Relationship Management (CRM), Finance, Enterprise Resource Planning (ERP), Learning Management Systems (LMS), and Human Resources Systems (HRIS) in an easy to use, easy to access system. Subjective skills and competencies can also be captured via Optimizer to deliver a true 360 view of sales performance.

Sales managers can develop compelling collaborative performance plans for every sales person that focuses on the key business drivers. Assigning specific objectives, documenting key coaching sessions, and tying these development efforts to actual performance is a simple click or two away within Optimizer 4.0.

New Enhancements Include:

  • Sales process optimization to guide the sales person and manager through the right actions to drive more revenue
  • Manager dashboards and coaching workflow so 2nd line managers and above can gain Optimizer benefits for the management hierarchy including Objective setting and developmental coaching of sales managers as well as sales individuals
  • Intuitive color-coding of all performance data throughout the platform to highlight strengths and development needs
  • Enhanced hierarchy presentation to handle multi-level, multi-channel sales teams
  • Enhanced Review capabilities to convert the monthly/quarterly performance data and coaching efforts captured within Optimizer into formal annual or periodic Employee Reviews
  • A best practice reinforcement coaching model with off-line functionality to allow for developmental coaching and field input on the go - anywhere, anytime.

"As sales environments continue to push for greater effectiveness, Optimizer 4.0 provides significant benefit to the selling process by unifying disparate tools and efforts to advance revenue as a whole" offered ForceLogix President and CEO Patrick Stakenas. "ForceLogix continues to lead our customers closer to their sales goals by providing innovative sales management solutions that open up the lines of communication between managers, sales people and executive management. Through combining key sales indicators with subjective talent management solutions, Optimizer 4.0 simplifies sales management efforts and drives greater productivity, predictability and effectiveness", Stakenas adds. Optimizer 4.0 is available immediately from ForceLogix.

About ForceLogix
ForceLogix was created to meet the needs of companies who wish to optimize and increase the effectiveness of their sales force. ForceLogix provides affordable on demand solutions allowing companies to improve their business performance through the use of more effective sales management optimization programs. ForceLogix enables companies to easily and affordably design, implement, manage, audit and communicate sales performance. By providing sales managers with more effective plans and better visibility, these companies can dramatically improve sales performance.


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Steve Potts
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