American Red Cross to Use PIER Systems for Crisis Communications, Content Management and Public Relations

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World-Renowned Organization Adopts PIER to Streamline Communication Processes

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From helping with daily communications both within the organization and with our many media engagements, and helping our limited staff and volunteers effectively manage communications during major crisis events, PIER's comprehensive tools simply enable us to get more done with less, and faster than ever.

PIER Systems, Inc. (PIERSystems.com), the leading provider of web-based communication management technology, today announced that the American Red Cross Communication and Marketing Department is using the PIER System to streamline crisis communications, public relations and internal procedures.

"For us, PIER is all about speed and efficiency," said Pat McCrummen, Vice President of Marketing and Communications for the American Red Cross. "From helping with daily communications both within the organization and with our many media engagements, and helping our limited staff and volunteers effectively manage communications during major crisis events, PIER's comprehensive tools simply enable us to get more done with less, and faster than ever."

Recognizing the need to reduce duplicated efforts, save time and increase efficiency, the American Red Cross (ARC) is using the PIER System as a centralized platform to organize document creation and approval processes, store media lists, distribute news releases and respond to inquiries from the media, public and other stakeholders.

PIER's powerful technology simplifies these tasks while making them easy and effective. Content management features enable users to createpre -approved document templates to save time and maintain consistency. Additionally, documents must be approved before they are published to ensure accuracy, reduce errors and provide accountability.

All news releases and updates sent from PIER can be easily integrated into social media applications via RSS feeds, providing consistent, up-to-date news and more versatile distributions. The is a key feature for the American Red Cross, whose goal is to make their communication efforts more audience focused and accessible.

The American Red Cross will also utilize PIER Media Tools AP Planner for its combination of powerful search capabilities, access to hundreds of media contacts and advanced editorial calendars, to monitor media events, develop campaigns, and plan for new press coverage opportunities. AP Planner consolidates media information from a database of a year's worth of future events from the Associated Press.

By using the PIER System, the American Red Cross will save money, time and eliminate the redundancy of using multiple systems to manage their diverse communication needs. With PIER, the American Red Cross hopes to heighten stakeholder awareness, encourage future public and private donations, as well as improve prospective press coverage opportunities.

About PIER Systems:
The PIER System is the world's first and only all-in-one, web based communications management system. Many Fortune 500 companies and top organizations including BP, Boeing Commercial Airplanes, Los Angeles Department of Water & Power, Marathon Oil Corporation, NASA, University of Houston, USDA and all 9 districts of the US Coast Guard, use the PIER System for internal and external communications with employees, the public, investors, the media and more. PIER's advanced technology and powerful content management tools provide business continuity, safety solutions and preparedness standards. Features include contact lists, media management, mass notification, news and press release distribution, document approval and more in one easy-to-use platform. For more information visit PIERSystems.com.

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Katie Schafer
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