Integrated Digital Marketing Program Helps Companies Struggling to Compete

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Battle Plan, Fathom SEO's newly bundled program, combines SEO, Internet video, PPC, banner ads and email marketing into a highly coordinated campaign at a significant discount from individual program fees.

It's no surprise to us that when you approach your company's marketing campaign from all angles, you see amazing results.

Every day brings a new headline, but each has the same meaning: The economy is in trouble. Large corporations are folding and small businesses are struggling more than ever. But for those companies - large and small - that want to thrive in this "economic downturn," there is a solution: Fathom SEO's newly created Battle Plan.

This Internet marketing firm is already known for being a leader in search engine optimization and social networking, pay-per-click management, Internet video, banner ads and email marketing. But with the introduction of the Battle Plan, integrated Internet marketing is offered at a deeply discounted price. According to Fathom SEO's president Bill Fox, the Battle Plan is an enticing offer for companies looking to gain on competitors or maintain a lead in the online marketplace.

"Many of our longtime customers have benefitted from using SEO in conjunction with our other services, whether it's video or PPC or opt-in email marketing campaigns," Fox said. "It's no surprise to us that when you approach your company's marketing campaign from all angles, you see amazing results."

Fox likes to say that Fathom SEO "drinks its own Kool-Aid." In other words, Fathom uses the Battle Plan on its own website to attract new leads and, ultimately, sales.

"We've seen how coordination of all programs around strategic and tactical key terms leads to amazing results," Fox said. "And now, with this integrated digital marketing program, our customers can afford to have their websites properly optimized - with online videos - running congruent paid search, lead conversion tools and email campaigns.

"Not only do these initiatives work better when highly coordinated around common goals, by bundling these programs together, we lower our customer acquisition costs and pass the savings on to our customers," Fox said. "It's truly a win-win in this economic climate."

According to Fox, the nature of Battle Plan allows Fathom SEO to focus on measuring leads, revenue and return on advertising spend rather than rankings, visitors and clicks.

Read more about the Battle Plan - and watch the throwback video likening our current economic times to The Great Depression era - at

About Fathom SEO

Fathom SEO, a leading search engine marketing firm based in Cleveland, Ohio, was named one of the Top 20 Search Engine Marketing Agencies in the United States by Advertising Age magazine. Services include Search Engine Optimization, Website Video Production Management and Marketing, Pay-Per-Click, Banner Advertising and Opt-in Email Marketing.


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Michael Murray
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