New Version of Site+1 Makes Web Site Optimization Faster, Easier, Less Expensive and More Effective Universal Tags, Multi-Test Targeting Among New Features

Share Article

The new universal tagging and multi-test targeting features of the enhanced version of Site+1, the website optimization solution from [x+1], means greater ROI for web site marketing and advertising campaigns, and more precisely targeted messages delivered in near-real-time, based on anonymous data gathered from site visitors.

[x+1], the leader in predictive marketing, announced the availability of an enhanced version of Site+1, http://www.xplusone.com/solutions/onsite-marketing.html, its website optimization solution that allows companies to maximize website ROI by automatically personalizing online content. Among the notable improvements to Site+1 is support for universal tags that can be deployed across multiple web pages to track visitor activity, enabling efficient delivery of highly targeted, dynamic messages that drive conversion results.

Consequently, marketers don't have to tax IT departments by asking them to deploy individual tags on each web page, which for some organizations can mean thousands of tags for thousands of pages. With Site+1's universal tagging, what had been months of work deploying tags for large, robust sites, is reduced to days. The universal tag anonymously passes a visitor's information (demographics, online activity) to Site+1's newly enhanced rules engine, which determines the most appropriate site experience, offer and content to deliver based on company-generated business rules.

"These improvements to Site+1 will increase ROI for our clients by selecting the most compelling page content based on a visitor's anonymous past activity and demographic data," said Greg Pier, Vice President of Product Development for [x+1]. "Complex changes to a site optimization campaign can now be made in a matter of minutes instead of hours, without requiring a massive amount of IT support."

A new multi-test targeting feature of Site+1 lets users test different content delivery rules in the rules engine at the same time. For example, tests on the effectiveness of an offer based on geographic location and on time of day can be run simultaneously. The test results determine if the rules set is working at peak effectiveness or if it needs to create new equations and new delivery parameters, giving marketers the ability to fine-tune a campaign midstream.

Site+1 can be seamlessly integrated with [x+1]'s patented Predictive Optimization Engine® (POE), http://www.xplusone.com/solutions/technology.html, an audience-based, predictive marketing platform that utilizes automated, real-time decision-making to improve the scale and efficiency of the online marketing process. POE has recently been upgraded to include a statistical modeling architecture that is compatible with any and all statistical modeling techniques. This allows users to create more powerful, refined and targeted online ad placements, ensuring advertisers are in front of just the right audience at the exact right time.

Other key features of the latest version of Site+1 include:

  •     Enhanced rules engine - Site+1 can now more quickly and flexibly define custom rules (complex "if-then" statements that govern how content will be distributed) to more precisely personalize online content on the fly. For example, a marketer can define a rule so that an offer is seen only by high-income consumers with broadband connectivity in the New York area between 12 noon and 3 p.m. The result: more precise targeting, more effective messages and higher ROI.
  •     Value-based optimization - this allows companies to focus efforts to deliver higher-value conversions. For instance, a company may have 10 different products, with different profitability or expected lifetime values. With Site+1's value-based optimization, the company can more precisely target offers for the higher-value products to those more likely to purchase them. The result: a greater value for the same number of conversions.
  •     A new content distribution engine - the addition of dedicated regional [x+1] data centers has increased the capacity for sub-second web page delivery, to keep up with the growth of [x+1]'s client base. The result: instantaneous delivery of content, messages and ads with 99.99% uptime.

About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit http://www.xplusone.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

WENDY MARX
[x+1]
203-445-2850
Email >
Visit website