Super Bowl Advertisers Win Big With People-Powered Ads

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User-generated ads are not new to the Super Bowl. Doritos heavily promoted its user-generated ads, and according to The Nielsen Company, Doritos placed the second and third best-like ads in this year's Super Bowl. AdHack is one option for creating people-powered ads all year round, for any brand. AdHack is an online community where ad creators and ad buyers connect to produce high-quality, low-cost, commissioned ads. Watch the "Show Us Your Balls" AdHack commercial and its sequel. Enter the contest to write your own ending.

AdHack is an online community where ad creators and ad buyers connect to produce high-quality, low-cost, commissioned ads.

User-generated ads are not new to the Super Bowl. In 2007, Frito-Lay, Chevrolet, Alka-Seltzer and the NFL invited fans to create ads aired during the Super Bowl. This year Doritos continued promoting user-generated ads, and according to The Nielsen Company's annual report on Super Bowl advertising and overall viewing, Doritos placed the second and third best-like ads.

But are user-generated ads limited to big companies? Not if you're working with AdHack. Founder James Sherrett says, "AdHack is an online community where ad creators and ad buyers connect to produce high-quality, low-cost, commissioned ads." The advantage over regular user-generated contests is that the AdHack community offers encouragement and support among its peer creators.

To prove its merits, the AdHack community banded together to script, film and produce the "Show Us Your Balls" Super Bowl commercial, which launched on Super Bowl Sunday.

AdHack Is People-Powered Advertising:
The cliff-hanger commercial prompts viewers to pick a product and write the sequel to the ad for a chance to have their commercial's ending filmed.

The AdHack "Show Us Your Balls" commercial placed within the top 100 viewed Canadian videos on YouTube, and the related contest page had over 4,000 new visitors in the first couple of days post-launch.

The "Show Us Your Balls" Contest closes Monday, Feb 16, 11:59 pm PST.

Looking for Inspiration? Beverage Companies Are Favorite Advertisers Among Super Bowl Viewers:
According to comScore's pre-Super Bowl survey, respondents cited strong preference for beverage brands. In that light, AdHack filmed a potential ending that could be the next Bud Light, Coca Cola or PepsiCo ad.

Watch the AdHack "Show Us Your Balls" Alternative Ending
http://www.youtube.com/watch?v=MSWuqu1tEDs.

About "Show Us Your Balls":
Sherrett says, "The Show Us Your Balls Super Bowl commercial was a coordinated effort among the AdHack community to show that the lessons from Super Bowl commercials should be heeded throughout the year."

The secret to creating a great Super Bowl commercial is to:

  • Foster community
  • Go for dialogue, not monologue
  • Have great storytellers on board
  • Start buzz early
  • Go beyond the 30-second spot

AdHack's "Show Us Your Balls" commercial was filmed by Giant Ant Media, a Vancouver-based digital media marketing studio and a member of AdHack. The pre-launch buzz, handled by a group of AdHack ad creators, included character avatars and a full background story for each; Twitter and Facebook promotions; as well as a ringtone and downloadable track of the commercial's background song.

About AdHack: People-Powered Advertising:
As a marketplace for advertising creative, AdHack.com is a place for agencies and companies to commission ads from the community. Previous commissions include a ringtone for Canpages.ca, a print ad for TechVibes.com and a video promo for Dreambank.org.

To learn more about commissioning an AdHack ad or selling your creative on AdHack, visit AdHack.com for Buying an Ad or Making an Ad:
http://adhack.com/balls/how-adhack-works

Or contact James Sherrett at 604-788-1502.

Enter the Contest at http://AdHack.com/Balls.

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