We're in a competitive market and want to make smart use of our marketing resources
Austin, TX (PRWEB) February 11, 2009
Manticore Technology™, a leading provider of easy-to-use, powerful, demand generation solutions, today announced that Intellitactics, supplier of security incident and event management (SIEM) products, shortened its sales cycle by 30% with Manticore Technology.
Intellitactics selected Manticore Technology from a group of other demand generation software vendors to increase their marketing efficiency and align their marketing efforts with sales. Like many companies focused on cost and efficiency, especially during a recession, Intellitactics wanted an application that would be affordable and easy to use. More importantly, they needed a solution that would deliver a clear, solid ROI from their marketing investment in terms of improved lead conversions and increased sales.
"We're in a competitive market and want to make smart use of our marketing resources," said Pam Casale, CMO, Intellitactics. "With Manticore, we're able to quantify the results of projects to avoid program cuts. Through powerful lead scoring and lead nurturing, we've been able to dramatically increase our generation of qualified leads and shorten our sales cycle. Manticore Technology has become a 'must-have' for Intellitactics in today's economic environment."
Intellitactics selected Manticore Technology in part because it was the only demand generation solution that offered an ideal combination of power and ease of use. The solution features a drag and drop capability to build multi-touch lead nurturing campaigns, and the application was affordable, simple to install and very easy to learn. The Intellitactics marketing team integrated Manticore Technology with their existing Salesforce.com solution to create a comprehensive demand generation platform. Since the implementation, Intellitactics reports the following results:
- Breakeven ROI in two months
- 171% increase in qualified leads
- 30% decrease in length of sales cycle
"In an economic recession, demand generation is an essential element to every company's marketing organization," said Nicholas Walker, CEO and President of Manticore Technology. "We want to congratulate Intellitactics for using Manticore Technology for what it's designed for -- taking a company's marketing department to the next level. By using Manticore Technology's feature-rich demand generation solution, Intellitactics is realizing valuable ROI benefits, while increasing their top line."
For the latest best practices on Demand Generation, visit the Manticore Technology blog at: http://blog.manticoretechnology.com/.
ABOUT MANTICORE TECHNOLOGY:
Manticore Technology is an on-demand, demand generation solution enabling marketers to effortlessly move sales prospects through the pipeline through lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has more than 60 enterprise customers, including, Jaspersoft, Riverbed Technology, Sharebuilder 401(k) and Xactly Corp. For more information visit http://www.manticoretechnology.com or call 1-866-Manticore.
Headquartered in Reston, VA, Intellitactics provides a suite of complementary security incident and event management (SIEM) products for organizations of all sizes. Well-known as the provider of Intellitactics Security Manager, the optimal enterprise security management solution, Intellitactics has expanded its product leadership with a line of security management appliances, Intellitactics SAFE. The combination of the appliances and software products underscores Intellitactics product leadership in providing solutions for log management, compliance, threat management and incident response to every organization regardless of size or purchasing power.