Receiving this patent is a significant milestone for Flixor and the video personalization technology our team has been hard at work developing and building
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(Vocus) February 10, 2009
Hollywood, Calif. -- Flixor Inc. (http://www.flixor.com)], the special effects company that can put any person into any video, announced today, announced today it was issued a patent for its "Personalizing a Video" technology by the U.S. Patent and Trademark Office. Based on visual effects technologies used in blockbuster feature films, Flixor created a fully automated method for turning any person into a "digital actor" and realistically replacing actors in any filmed media with animated digital versions of consumer images.
Flixor's high-speed 3D rendering process makes it possible for consumers to appear in popular media, from feature films to music videos, side-by-side with their favorite celebrities. Complementing this feature, Flixor technology can also insert custom product placements in the same media. The new patent protects Flixor's proprietary technology automating the process of replacing, inserting, and removing people, objects and backgrounds in still and moving imagery.
"Receiving this patent is a significant milestone for Flixor and the video personalization technology our team has been hard at work developing and building," said Blake Senftner, Flixor CEO and co-inventor of Flixor's technology. "Our partners and investors now have assurance that our intellectual property is protected, and any products created with our technology are likewise protected."
Flixor gives recording artists, film studios and anyone using still images or video to promote music, films and products the means to connect with their consumers in a personalized manner never before possible. Flixor's personalized video technology and platform lets these companies offer their consumers the ability to realistically insert themselves, their family members and friends into music videos, film trailers, sports action and product use videos. Applied to still images, Web banner ads can feature consumers surfing the Web in the same pages they are viewing; applied to interactive media, video games can offer game characters that look like the people playing the game.
"Flixor is creating a new aftermarket for film that presents both new revenue prospects and compelling advertising opportunities," added Senftner. "Our patented technology lets marketers and brand managers use the consumer's own image in advertising and branding campaigns. Imagine the impact on popular culture when fans of music and film are able to appear in their favorite videos along with the stars, as if they were right there performing with the stars when it was originally filmed."
Flixor calls its video personalization process being "Flixed," and "Flixed videos" can be used in a wide range of applications. Able to be shared virally via email and social networks, Flixor technology lets fans show off their custom "co-star" appearances, indirectly promoting the original media. For example, a Flixed music video can become a video ringtone that not only lets consumers flaunt their "performance" to friends, but also serves as an advertisement; every call simultaneously delivers a promotion for the song in the music video along with any product placements that might also be inserted into the video.
Flixor's technology has been carefully planned to extend and impact all forms of visual media. Currently the company is seeking partnerships and additional investment to continue building its infrastructure. In early 2009 Flixor plans to introduce a significant new promotions and advertising paradigm: personalized videos where consumers appear side-by-side and interacting with the stars of pop media, and personalized advertising where consumers themselves appear in the branded ads.
About Flixor Inc.:
Founded in February of 2005, Flixor has been operating in stealth mode, building their automated 3D technologies in secret. Flixor is a collaboration of four individuals with backgrounds in feature film visual effects, high technology development, Internet startups, and artificial intelligence. The visual effects experience of the founders spans over 20 feature films, including the Best Visual Effects Academy Award Winning films "Babe," and "Happy Feet" and the Best Visual Effects Academy Award nominated films "Mighty Joe Young," and "The Chronicles of Narnia : The Lion, the Witch and the Wardrobe." For more information please visit http://www.flixor.com or the company press kit at http://flixor.mobilitypr.com.
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