Reading, PA (PRWEB) February 11, 2009
With ten years of developing integrated marketing campaigns and web strategies under his belt, Daniel Laws, Jr. has launched DaBrian Marketing Group, a search engine marketing and web analytics firm focused on maximizing and increasing conversion of sales through search engine marketing tactics and web analytics. (http://www.dabrianmarketing.com)
Mr. Laws's background includes direct marketing, search engine marketing and account management roles at Liberty Mutual Group and Sovereign Bank in Wyomissing, PA as well as Idearc Media/Superpages.com in Chadds Ford, PA. With particular strengths in applying measurements and controls to search engine marketing programs, Mr. Laws has pulled together a group of strategic, creative, analytical, and search engine marketing professionals to develop high-impact client campaigns. DaBrian Marketing Group has achieved impressive results for clients including a 33% lift in the click through rate of search engine ads and significant increases in clients' conversion rates by utilizing A/B or multivariate testing.
DaBrian Marketing Group was able to pinpoint design errors in new websites that hinder search engine visibility, enhance the structure of search engine marketing campaigns, improve the website URLs, focus on a specific geographic location and determine a time period when customers were most likely to research and purchase services or products. This information was invaluable in the search engine marketing campaigns that achieved a 19% increase in internet visibility and an improvement of 103% in conversion activity for a Chalfont, PA glass cleaning and gutter service company.
"In today's difficult financial period, it is more critical than ever that all types of businesses generate ROI with search engine marketing programs," said Mr. Laws. "I am continuously surprised by the lack of tracking, testing, improving of websites functionality and improving search engine marketing programs. That is exactly what businesses need and should be expected to do. DaBrian Marketing Group provides the means, knowledge, and experience to develop search engine marketing programs designed with seamless tracking, testing, improving websites functionality and search engine marketing programs to increase conversions for all businesses. Our approach translates to accountability, metrics, and recommendations that businesses or business units can understand," said Mr. Laws.
For additional information about DaBrian Marketing Group, please visit http://www.dabrianmarketing.com. DaBrian Marketing Group offers tips and hints to improve website functionality and search engine marketing program via http://dabrianmarketinggroup.blogspot.com.
About DaBrian Marketing Group:
DaBrian Marketing Group has established itself as a regional presence in the search engine marketing industry. DaBrian Marketing Group's services include web design, content management, bid management, email communication, search engine optimization, web analytics, and more. Headquarters are centrally located in the Reading, Pennsylvania. For more information, see DaBrian Marketing Group's website at http://www.dabrianmarketing.com, or contact us at 610-743-5602.
DaBrian Marketing Group
PO Box 3902
Reading, PA 19606
E-mail: general (at) dabrianmarketing (dot) com.