Strategic IT Cost Reduction Campaign Launched at http://www.mis-asia.com/mis-strategy

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Australasia's leading Enterprise IT publisher, Fairfax Business Media (FBM) has launched an integrated editorial campaign to help businesses survive and perform well in the current economic slowdown.

Australasia's leading Enterprise IT publisher, Fairfax Business Media (FBM) has launched an integrated editorial campaign to help businesses survive and perform well in the current economic slowdown.

The campaign will utilize MIS Asia and MIS Australia's print, event and digital media channels in a coordinated manner to discuss operating in a recessionary environment and to share opinions and best practices so that IT departments are well positioned to assist their business in the challenging year ahead.

MIS will initiate the discussion with its audiences through feature articles on effective cost reduction strategies in the March editions of MIS Australia and MIS Asia. This will be followed up with primary research into IT strategies for the downturn and a series of CIO roundtable discussions.

Fairfax is collaborating with global consulting, technology and outsourcing company Accenture in the campaign. CIO discussion roundtables hosted by Fairfax will take place in Singapore and Kuala Lumpur in March and July 2009 and those hosted by Accenture will take place in February and July.

The campaign is anchored through a new micro site at http://www.mis-asia.com/mis-strategy, which will serve as a centralized resource for the ongoing discussion. The site will host news, articles, features and whitepapers from FBM's global, regional and local editorial resources and multimedia content from its interviews and roundtables.

FBM Asia Director and MIS Asia Publisher, Andrew Smart, said that the campaign combines a powerful mix of content through multiple, interactive touch points, "enabling our audiences to engage us as and how they wish and providing them a competitive advantage in the workplace".

"Awareness of this important and timely discussion will be built through all of our available channels in Asia and Australia, including the MIS magazines, websites and eNewsletters," said Smart. "We will use every available resource at out disposal to help our audiences succeed in these challenging times."

MIS Australia Editor Brian Corrigan said that the editorially-driven campaign epitomizes MIS' mission in the era of integrated media. "Our readers want practical advice on effective cost reduction strategies," said Corrigan, "which we can provide across media to stimulate peer-to-peer dialogue in print, online and at our events. We expect reader contributions to be thought-provoking and likely to stimulate some exciting debates."

Fairfax Business Media is part of Fairfax Media, Australasia's largest newspaper publisher with titles such as the Australian Financial Review, Business Review Weekly, The Sydney Morning Herald, The Melbourne Age, The Sun-Herald, The Canberra Times, MIS Asia and MIS Australia.

For inquiries, please contact:

Andrew Smart - W: +65 6395 8059 - E: asmart(at)fairfaxbm.com
Brian Corrigan - W: +61 2 9282 2116 - E: bcorrigan(at)afr.com.au
Zafar Anjum - W: +65 6395 8038 - E: zanjum(at)fairfaxbm.com

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