Kids Organic Packaging Wins Award for Popkoff's Frozen Foods

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Popkoff's Frozen Foods, a San Francisco producer of specialty frozen foods, has won the 2008 PACK EXPO Selects competition for the design and technology of its packaging for its Kids Organic™ line of frozen meals for children.

The line has great presence in the frozen food case as a result.

Popkoff's Frozen Foods, a San Francisco producer of specialty frozen foods, has won the 2008 PACK EXPO Selects competition for the packaging for its Kids Organic™ line of frozen meals for children.

"I'm very excited about this recognition of all the work we put into developing the Kids Organic product line," says Gary Verkholaz, owner of Popkoff's Frozen Foods. "I worked closely with Go-Green and Steven Donaldson of RadiantBrands to develop the packaging for this product line that uses new packaging technology and fresh, organic ingredients." The product line and packaging can be viewed at Kids Organic.

The packaging uses a rigid polypropylene tray which is part of the Go-Green™ line manufactured by Coextruded Plastic Technologies, Inc., (CPT). CPT uses a proprietary thermoforming process based on "green" principles, a thinner shell and no box or sleeve to use 30% less materials and energy. The unique package technology is designed to allow steam cooking when heated in a microwave, highlighting the organic, fresh-tasting ingredients in the Kids Organic product line.

"We worked closely with CPT to identify the real estate we could use to maximize the visual impact of the branding on the Kids Organic packaging," said Steven Donaldson of RadiantBrands. "The line has great presence in the frozen food case as a result."

Finalists were displayed in The Showcase of Packaging Innovations™, sponsored by The Dow Chemical Co., at PACK EXPO International in Chicago in November 2008. Attendees voted for their favorites at My PACK EXPO kiosks. The Kids Organic packaging was chosen from 69 qualified entrants, the largest field of PACK EXPO Selects entrants since the contest's inception in 2006.

About Kids Organic
Gary Verkholaz, President of Popkoff's Frozen Foods, created the Kids Organic line because he wanted to make healthy, complete, organic meals for children that are easy to prepare, for on-the-go parents that care about what their children eat. Popkoff's Frozen Foods is a San Francisco based gourmet food company founded in 1965 by Gary's uncle, Peter Popkoff. Gary has always taken great personal pride in preparing high-quality specialty food products, using the finest ingredients in unique, proprietary recipes delivered to the consumers of California. Find out more at Kids Organic.

About Coextruded Plastic Technologies, Inc., (CPT)
Based in Edgerton, Wisconsin, Coextruded Plastic Technologies (CPT) provides a complete line of food packaging solutions . CPT recognizes that the market for sustainable packaging is being driven by brand-owners', retailers' and consumers' needs to be socially and environmentally responsible. CPT's GO-GREEN packaging solutions provide resource efficiency and waste minimization that are powerful and immediate. Find out more about CPT and its GO-GREEN solutions at CPT.

About RadiantBrands
Berkeley-based RadiantBrands is a branding and creative services agency with over 20 years of experience. Radiant builds brands and shapes brand experience through brand strategy, naming, visual branding, corporate identity, advertising, web site and e-commerce development, and direct campaigns that integrate print and web-based marketing. Clients ranging from Fortune 500 companies to high-growth technology start-ups have benefited from RadiantBrands' creative and strategic services in developing and communicating brands. For more information, visit their site at RadiantBrands.

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