New Web-Based Program Allows Realtors to Build Quality Photo Tours for Internet Home Shoppers

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To help Realtors best use the Internet to market their listings, a central-Ohio based company has launched ProRealtour.com. This robust web-based application makes it easy and affordable to create high-quality online home tours without needing either technical skills or specialized software to create them. Attention to mobile phone compatibility and ease of use makes this new Internet home tour service stand alone.

With more than 4 million real estate listings online and an increasing number of web-enabled cell phones in use, the way that consumers research new homes is ever-changing. To help Realtors best use the Internet to market their listings, a central-Ohio based company has launched ProRealtour.com. This robust web-based application makes it easy and affordable to create high-quality online home tours without needing either technical skills or specialized software to create them.

"Realtors want to create powerful marketing pieces for their listings, but don't have time for products that take them away from working directly with buyers and sellers," said Joe Chylik, founder of ProRealtour.com. "When we created our tour builder, we knew we had to use existing photographs rather than video and be a web-based product so Realtors could update listings from wherever they are working that day."

Realtors who participated in the beta test for ProRealtour.com especially liked the mobile compatibility of the program. When home tours are viewed on current generation web-enabled cell phones, ProRealtour.com recognizes the type of device being used and delivers a page that is legible for that phone. "We are finding that more and more Realtors won't even consider a new Internet tool unless the use of cell phones is taken into consideration," Chylik added. "We are heads above other online marketing providers in that regard."

The company offers even more benefits to ProRealtour.com subscribers. Realtors have the option to purchase address-specific domain names, sign riders to promote those domain names, and professionally voiced narration. Each tour is personalized with the company logo, agent's name and photograph, and company colors, giving it a custom look. Without options, Realtors pay only $199 per year for an unlimited number of listings. Options are added on a listing-by-listing basis.

ProRealtour.com is launching a national campaign to reach top real estate agents in all markets. Because of the unlimited-use pricing structure, agents with a large number of listings are potentially the top users, but Chylik emphasizes that ProRealtour.com allows brokerages of all sizes to put a top-quality tour into the market.

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Joe Chylik
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