'Healthy Teeth for Pets' Campaign Urges Pet Parents to Make a Pledge For Their Pet's Dental Health

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Leaders in pet-care, Iams®, Eukanuba®, Iams Veterinary Formulas and Veterinary Pet Insurance (VPI), launched a "Healthy Teeth for Pets" campaign Web site http://www.healthyteethforpets.com, a resource for pet parents to learn about the importance of pet dental health. The "Healthy Teeth for Pets" campaign aims to raise awareness about the importance of oral care in dogs and cats to help them live longer, healthier lives.

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The Web site is designed to be a resource for consumers to go to learn about the importance of dental care

Leaders in pet-care, Iams®, Eukanuba®, Iams Veterinary Formulas and Veterinary Pet Insurance (VPI), launched a "Healthy Teeth for Pets" campaign Web site http://www.healthyteethforpets.com , a resource for pet parents to learn about the importance of pet dental health. According to the American Veterinary Dental Society, more than 80 percent of dogs and 70 percent of cats develop gum disease by the age of three years. Through the Web site's educational videos pet owners can learn how to brush their pet's teeth and identify common dental problems. As part of the campaign, pet dental kits will be sent to select veterinary hospitals and retail outlets. The "Healthy Teeth for Pets" dental kit includes a finger brush, a teeth cleaning tracking chart, a guide for good oral health, money saving coupons for Iams and Eukanuba products and information about VPI, the oldest and largest pet health insurance company in the U.S.

"The Web site is designed to be a resource for consumers to go to learn about the importance of dental care," said Amy Dicke, DVM, technical services veterinarian at Procter & Gamble Pet-Care. "In light of pet dental awareness month, we hope that by educating pet parents about their pet's dental health we can contribute to the early recognition and prevention of dental problems."

A recent American Animal Hospital Association study shows that approximately two-thirds of pet owners do not provide the dental care that is recommended as essential by veterinarians. The "Healthy Teeth for Pets" campaign aims to raise awareness about the importance of oral care in dogs and cats to help them live longer, healthier lives.

The campaign suggests that pet owners partake in a dental health program that incorporates the 3Ds:
1) Daily Brushing - Make it a routine to brush your pet's teeth every day - it will remove plaque and slow the development of tartar.
2) Dentistry - Consult your veterinarian about regular teeth check-ups annually or semi-annually. A teeth cleaning performed by a veterinarian is the only way to remove tartar for pets.
3) Diet - Diet is important to good oral health. Some dry dog diets such as Iams and Eukanuba can help block tartar formation as it incorporates a patented, proprietary technology in many of its foods - a dental defense system.

For more information about caring for your pet's dental health please visit, http://www.healthyteethforpets.com or call 1800-297-4267.

About P&G Pet Care
For more than 60 years, Procter & Gamble Pet Care (NYSE: PG), the maker of Iams® and Eukanuba®, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba and Iams Dog & Cat Foods, or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 446-3075. You can also visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Procter & Gamble
Three billion times a day, Proctor & Gamble (P&G) brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in more than 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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