Attribution Management Forum 2.0 Builds on Best Online Advertising Practices and Methodologies

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The second Forum webcast explored and defined rules for online advertising latency, unrelated sales and social media.

There are so many advertising sources and scenarios to discuss to properly value online ads, and this Forum continued to help define the best practices and rules that began with the first Forum.

Leading online advertisers and marketers participated in the Attribution Management Forum 2.0 webcast, which was sponsored by ClearSaleing and hosted by Search Marketing Now. The goal of the second Attribution Management Forum webcast was to bring together the most influential minds in the online advertising community to continue to better identify, define and ultimately recommend improved valuation practices and methodologies for measuring an ad's true value.

The Attribution Management Forum (AMF) webcast was attended by over 150 leaders in Internet marketing, ranging from some of the largest online advertisers to leading advertising agencies to respected industry press and bloggers. Some of the active online advertisers in attendance included: Forrester Research, iProspect, Rosetta, Best Buy, Sherwin Williams, Fifth Third Bank, Google, Yahoo! and Channel Advisor.

"The second Forum webcast really helped to build on some of the earlier attribution scenarios we proposed, while introducing some completely new scenarios to the audience as well," said Adam Goldberg, who was the presenter during AMF 2.0 and is ClearSaleing's co-found and Chief Innovation Officer. "There are so many advertising sources and scenarios to discuss to properly value online ads, and this Forum continued to help define the best practices and rules that began with the first Forum."

One of the more interesting results from AMF 2.0 came from a scenario about latency. Over 60% of the attendees polled through all industries believe that even attribution is the proper method when a team of ads works over a 30-day period to provide a purchase. The attendees also concluded that even if the product sold is unrelated to the team of ads in the path, even attribution is still the best attribution role. AMF 2.0 also began to explore the value of Social Media advertising, including polling that concluded that Twitter is a useful ad source when users follow links in 'tweets' that lead to sales. These conclusions, along with new scenarios, will continue to be dissected in the next Attribution Management Forum webcast, scheduled for late April.

If you would like to view and participate in the polling for the Attribution Management Webcast, you can do so at http://searchmarketingnow.com/on-demand. To learn more about attribution management and discover related content, visit http://www.AttributionManagement.com.

About ClearSaleing:
ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.

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Adam Goldberg
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