HSG's success and leadership in the retail market will help build consumer awareness for the Zenlet® and Aroma TheraTea™ brands.
San Diego, Calif. (PRWEB) February 12, 2009
SoutherLee, Inc. announced today that it has entered into an agreement with The Home Shopping Group (HSG) in launching a Direct Response Television campaign. The campaign will feature a 60-second direct response commercial featuring Zenlet® Green Tea Bracelets and Aroma TheraTea™ Green Tea Pillows.
The commercials will promote Zenlet® and Aroma TheraTea™ brands on major U.S. television and cable networks such as ABC, CBS, NBC, CNN, TNT, TLC and E! Entertainment, supported by Yahoo! Shopping and the launch of a mass email campaign targeting more than 1 million consumers.
The bracelets are designed as a Zen Bracelet, or a Zenlet, made with actual green tea. Independently tested, the patent pending technology allows the green tea to absorb into your skin and body through a process called transdermal absorption. Furthermore, the bracelets are made with all natural ingredients and environmentally safe.
"We are pleased to form a partnership with the Home Shopping Group" added David Jensen, CEO of SoutherLee. "HSG's success and leadership in the retail market will help build consumer awareness for the Zenlet® and Aroma TheraTea™ brands."
Zenlet.com is a division of SoutherLee, Inc., an innovative novelty product firm located in San Diego, California. A privately held company founded in 2006, SoutherLee, Inc. specializes in developing unique, efficacious, socially responsible products. The company's product lines include Zenlet® Green Tea Bracelets and Aroma TheraTea™ Green Tea Pillows. http://www.Zenlet.com
About Home Shopping Group
The Home Shopping Group is a cutting edge, full-service direct response television production company, based in Boca Raton, Florida. Their skilled and talented team of professionals is dedicated to creating Direct Response Commercials, which not only capture the viewer's attention, but also entertain and inform the viewer about products, services or companies. The Home Shopping Group has developed effective and aggressive multi-media campaigns for hundreds of companies, ranging from start-up entrepreneurs to Fortune 500 corporations. Their affiliation with Yahoo Merchant Solutions allows them to have an extensive online presence, with their own on-line shopping mall, along with the unique ability to market products or services to a wide, yet highly targeted, range of demographics.
For more information please visit http://www.homeshoppinggroup.com or call 561-241-4949.
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