I trust that there are economic problems and do not deny that, but that we can limit the impact it has on business by delivering outstanding, excellent service that any consumer would find valuable. Not only should it limit the impact but make the business thrive!
Manchester, United Kingdom (PRWEB) February 10, 2009
Leading fitness expert, Mike Bach, raises the question that at a time of recession, the health and fitness industry should be identifying how to respond to the current climate and provide more value so that consumers benefit from the time and money invested, and to provide a service that is sought after.
In the current economic slump, Bach has made a bold statement that it is in fact lack of value and good marketing practices that can be blamed for decreasing turnovers and falling demand for services rather than blaming current climate.
Bach says, "I trust that there are economic problems and do not deny that, but that we can limit the impact it has on business by delivering outstanding, excellent service that any consumer would find valuable. Not only should it limit the impact but make the business thrive!"
Bach and his company, The Body Planner, is one of a select few training companies around the world that actually provide a full guarantee on the services offered. In fact, Bach has a standard guarantee for his clients that want to lose weight that if they do not drop at least one clothing size in the first 28 days of the program that the client will be entitled to a refund of double the fees they have paid.
Bach further went on to say, "There is a poor attitude in the fitness industry on the whole that simply sells a service with no commitment to providing a result that the consumer desires. I have seen this time and time again from both trainers and clubs resulting in zero progress, unused contracts and dissatisfaction. The sale has already been made and the general approach is to be unconcerned. I believe the correct mindset should be to work on the principle that it is results that matter and coaching consumers through all aspects to ensure success, good health and vitality in the short and longer term will enable a business to flourish."
Bach, whose company, The Body Planner works with individuals, clubs and companies throughout Manchester and Cheshire, believes the blame for recession will lie where poorer standards of service will lead to drop outs and a reduced demand for the services on offer.
"I think it is inaccurate that all consumers do not have the money to get the expertise and coaching they need to get fit and healthy. What people are really looking for is value and that means delivering a measurable result whether it is to drop 14 pounds, lose two inches off their waist, or a company that wants to reduce the cost of sickness and staff turnover. The business of coaching to get results should take all the risk away from the consumer and be the responsibility of the business. If you are providing all it takes to produce the result, then it makes perfect sense to provide a guarantee, both for your business and your consumers."
He continued, "If a consumer cannot see any value in the service and a return they imagined on their investment, then why should they pay for it? If they can identify that the service will bring weight loss, inch loss, improved fitness, improved energy, improved productivity or a return on the investment made because they have been guaranteed it, then why wouldn't the demand be still there? I believe consumers are looking for a service that actually works and delivers result, and they are tired of settling for anything less."
Asked on his final comments, Bach said, "Consumers are looking for that better body, improved energy and better health but falling standards and lazy attitudes will result (if they haven't already) in dwindling memberships and reduced demand. Increasing standards of service and adding value that exceeds what consumers have previously settled for will lead to an altogether new outcome. Having a guarantee and a quality of service that relies on results provides a better outcome for all."
It will be interesting to see how services in the fitness industry and even those outside of it react to Bach's outline and start to offer a guarantee against their services for the public.