Kapronasia Signals Plans for Sibos 2009 in Hong Kong

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Asia based Financial Industry Marketing company talks about Sibos 2009 in Hong Kong and what to expect.

Sibos, the annual 'must-do' financial industry event delivered by SWIFT, will be coming back to Asia this year to the financial capital of North Asia: Hong Kong. Although the financial services industry is facing tough times, Sibos will still be the one event that all financial industry companies will be attending. Kapronasia announced Monday that they will once again be attending Sibos on behalf of their clients in the Financial Services Industry.

Andrew Owen, Director of Business Development for Kapronasia, said, "The market conditions aren't optimal of course, but SWIFT and Sibos are an integral part of any company's marketing strategy. Sibos has always been the 'see and be seen' event in financial services and Sibos 2009 in Hong Kong is no exception. We expect to see attendance down a bit this year, but still strong as companies will likely reprioritise budgets to ensure that Sibos is part of their plans."

Kapronasia's focus for Sibos 2009 will be to help clients get the most out of their budget. "We realise that companies are cutting back on spending across the organisation and marketing is no exception," Kapronasia Managing Director Zennon Kapron said. "Right now we're helping companies take the budget they have and get more from it through innovative marketing strategies and tactics. Being on the ground with offices in Hong Kong and Shanghai means that we can offer a value proposition that few other companies can match."

Sibos is organised by SWIFT and will be in Hong Kong from the 14th until the 18th of September 2009.

Kapronasia provides research, strategy and implementation consulting and services to technology vendors, banks and leading financial institutions. For more information, please visit the http://www.kapronasia.com or email: info (at) kapronasia (dot) com.


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