Flowers Direct Planning for A Successful Valentine's Day

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Flowers Direct are in the process of preparing for a record breaking valentine's day, expecting to see revenue generated by their website increase by up to 40%. All of this, during a time of a global recession - a true success story highlighting how online retail should be conducted.

Flowers Direct are expecting a record valentines season, the second busiest time of year for the industry behind mother's day. Their targets are ambitious, but due to continual growth in online traffic they fully expect to smash traffic and revenue figures recorded in 2008, which was in itself a record breaking year.

Flowers Direct are very much breaking the trend in retail, given the current economic climate and fears that the United Kingdom is creeping closer and closer to a depression. Given that Flowers are undoubtedly a luxury item, one might be forgiven for thinking that one of the UK's largest flower relay companies might be struggling. However, due to a combination of investing heavily in their online marketing activities, broadening their product range and a re-branding effort, they are looking forward to a very strong 2009.

Valentine's day is traditionally a busy season, however, valentine's day falling on a weekend is likely to have a negative impact on sales. Girls (and some men) love nothing more than receiving a large, expensive bunch of roses at work, in front of all of their envious colleagues. A large number of orders received by Flowers direct are delivered to workplaces, however, despite this, an increased web presence will ensure that they meet forecast targets.

In order to ensure the increased volumes to traffic convert, Flowers Direct have widened their selection of Valentine's Day Flowers, now offering 35 unique floral arrangements. Non-flower valentines gifts have also increased, as Flowers Direct has built upon their existing range of romantic experience gifts, balloons, Campaign and chocolates.

For further information please contact Flowers Direct on 01524 520800


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Tom Barker
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