Dallas-based Thompson Advisory Group (TAG) Reports Key Findings From Aberdeen Study on Wireless Expense Management

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TAG sponsored study reveals companies can lower wireless costs by 30% without compromising enterprise.

Reducing the Cost of Freedom: Wireless Expense Management

TAG, a company specializing in wireless expense management, says the most noteworthy point from Aberdeen Group study released earlier today, is that companies who are taking control of corporate assets thought a management program are experiencing immediate and significant cost reductions.

Aberdeen's report, "Reducing the Cost of Freedom: Wireless Expense Management" (http://www.aberdeen.com/link/sponsor.asp?spid=30411510&cid=5542) provides a comprehensive benchmark research report on enterprise use of wireless expense management (WEM) that outlines how businesses can use centralized technology solutions to save money and understand their wireless bills.

TAG's president, Dieter Thompson, also cited three key areas of learning from the report:

Proliferation and value placed on mobile devices in the corporation is forcing a cultural change in companies, with an emphasis on corporate oversight of these devices

C-level executives see the cultural divide and are beginning to recognize wireless devices as a corporate asset

Finally, companies are reporting that if they combine a WEM program with a good procurement contract they win on all fronts

David Schofield, TAG's director of wireless mobility adds, "It is no longer just about the discount, but how the volumes of usage are being distributed across the enterprise to leverage lower monthly costs. This study shows that wireless expenses are getting the attention of the top executives in the Best in Class firms. By crossing the cultural divide, these executives are maintaining control of corporate productivity assets and having significant immediate impact on expenses."

Through this research, Aberdeen demonstrates how Best-in-Class companies are currently able to decrease wireless voice and data costs at a much greater rate by implementing a WEM solution. Best-in-Class companies saw data costs drop by 32% and voice costs drop by 26%, while Laggard companies actually saw a 16% increase in data charges. Wireless technology is not new to the enterprise, but tracking the expenses of those technologies has become more challenging as wireless devices have transformed from simple text messaging and voice services to enterprise computing assets.

"In today's environment, companies are asked to reduce operational costs while maintaining the remote and mobile communications capabilities that smart phones and other mobile devices provide," said Hyoun Park, research editor.

Mobile services are becoming increasingly complicated. As the cell phone has transformed into a smart phone, new sets of services are available that were not before on previous bills. These services can include location based services (LBS), mobile data connections, mobile applications, photo capabilities, and mobile messaging capabilities. As these charges have joined the already-numerous line items related to domestic voice, long distance, international roaming, text messaging, phone features, and related taxes and surcharges, wireless invoices have steadily grown in their size and scope.

"With a well-tuned wireless expense management solution, Best-in-Class companies can reduce their total wireless expenses by over 30% while improving compliance and maintaining robust mobility deployments," Park said. "For our typical Laggard user, this represents savings of over five million dollars per year."

This report demonstrates the organizational capabilities and technological enablers that Best-in-Class companies are currently using to drive business value from wireless expense management solutions. By studying the current usage patterns and implementation strategies of current WEM users, this report provides actionable recommendations for Laggard, Industry Average, and Best-in-Class companies to improve their current WEM deployments. In addition, this research shows potential consumers how to obtain technologies and develop cultures that will best support a WEM solution that is aligned to macro business pressures.

About TAG
Dallas-based TAG (http://www.i-tag.net) is a highly regarded company that specializes in the procurement of voice, data, wireless, internet, local, and international telecommunications services for companies worldwide.In addition to its core business, TAG provides life-cycle management services including Business Information Management, Telecom Expense Management services, and Enterprise Network Outsourcing services for its Fortune 1000 clients.

TAG's strategic mix of people, processes and proprietary tools provide clients with a maximum return for their telecommunications investment while remaining completely independent of any carrier or network transport provider. As a result, clients achieve savings and optimal performance for the duration of their telecommunications contracts.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.


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