Firms Help Estate and Elder Lawyers Meet Challenges of Economic Downturn

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Facing the challenges of an economic downturn, estate and elder law attorneys will be getting their own stimulus package from two of the industry's leaders. Business and marketing professionals at Integrity Marketing Solutions are teaming up with InterActive Legal Systems to assist attorneys with the thorny challenges impacting their practices from shrinking client assets and continued bad news in the financial services sector.

Estate and elder law attorneys are feeling repercussions in their law practices as the protracted economic downturn continues to pummel the financial services industry, according to Kyle Krull, estate attorney and president of Integrity Marketing Solutions, a marketing company that specializes in serving law firms.

"Attorneys in these practice areas focus on helping people protect, preserve and pass on their financial assets, and they often work in tandem with professional financial advisors. The shrinking of estate assets among clients, coupled with ongoing bad news in the financial industry leaves many clients scrambling for trustworthy advice," says Krull. "Estate and elder law attorneys are frequently left to deal with the fall-out."

The marketing and business professionals at Integrity Marketing Solutions have teamed up with InterActive Legal Systems, one of the top software providers to estate and elder law attorneys, to help lawyers manage these opportunities while meeting the financial challenges they present.

Effective immediately, Integrity Marketing Solutions will provide extensive, focused practice development and marketing support to Professional-Level subscribers to InterActive Legal's Wealth Transfer Planning and Elder Law & Special Needs Planning document drafting systems.

"We will conduct a Practice Analysis and Development Plan for individual attorneys or firms, provide ongoing training through quarterly webinars, and have built an exclusive online Practice Development Center," says Jennifer Campbell, Integrity Marketing's CEO. "Users will have 24-hour access to the Practice Development Center with pre-recorded webinar training for themselves and their staff members, sample letters, office protocols, and case studies. We believe these tools, along with our practice development coaching will ensure InterActive Legal's client attorneys are well-equipped to meet the challenges of this economic crisis, better serve their clients, and emerge financially successful from this downturn."

Integrity Marketing Solutions is a Kansas corporation specializing in marketing and practice development for estate and elder law attorneys. In business since 1995, they currently serve more than 200 client firms in more than 40 states. Their principals are Kyle E. Krull, Esq., President; and Jennifer Campbell, Vice President and CEO. They can be found on the web at


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