We look forward to partnering with Search Discovery to grow our natural search traffic and measure the results
Past News ReleasesRSS
Atlanta, GA (PRWEB) February 11, 2009
As competition heightens for discretionary entertainment, Atlanta Spirit LLC, parent company of the NBA's Atlanta Hawks, the NHL's Atlanta Thrashers, and Philips Arena, has signed an SEO and analytics deal with Search Discovery, an Atlanta-based SEM agency. Search Discovery will work with the Hawks, Thrashers and Philips Arena to optimize their website content for organic rankings on the major search engines including Google, Yahoo, and MSN. In addition, Search Discovery will assist the teams and arena with their Omniture analytics. Omniture, a leading provider of online business optimization software, is an analytical software package used to track visitor referral sources and user activities on a site.
With shrinking marketing budgets in 2009, search engine optimization (SEO) is becoming more attractive to companies looking to drive business to their websites. SEO allows companies to diversify the mix of traffic and increase their screen real estate on search engine results pages, especially compared to the rising cost of paid search and other paid digital advertising mediums.
Having great rankings, however, is not the only low cost solution to increasing revenue. Analytics provides the insight needed to maximize revenue from new and preexisting website traffic. High rankings must translate into dollars - primarily ticket revenue in the case of Atlanta Spirit's properties. In order to tie rankings to user behavior and site performance, Search Discovery has been retained to assist the Hawks, Thrashers and Philips Arena with the implementation and configuration of their Omniture software. Omniture's analytics software is used to segment the online audience, measure user behavior, and track the sales funnel from website entry to checkout.
"We look forward to partnering with Search Discovery to grow our natural search traffic and measure the results," said Tracy White, Senior Vice President, Sales and Marketing for Atlanta Spirit.
"Search Discovery is excited at the opportunity to partner with a company that operates two of Atlanta's major sports franchises and one of the top entertainment venues in the country," said Lee Blankenship, President of Search Discovery.
You can learn more about Search Discovery, Inc. by going to http://www.SearchDiscovery.com.
About Search Discovery, Inc.:
Search Discovery is a search engine marketing firm in Atlanta, GA that has been in business since 2004. Providing paid and organic search marketing services, Search Discovery has helped its diverse client base increase its online presence through search listings on major engines such as Google, Yahoo and MSN. The company helps corporations such as Beazer Homes, Kudzu.com® (operated by Cox Search Inc., a subsidiary of Cox Enterprises), HowStuffWorks.com and others use search engine marketing to acquire and retain customers.
About Atlanta Spirit LLC:
Atlanta Spirit LLC, is the parent company of the Atlanta Hawks, Atlanta Thrashers and Philips Arena. For information on tickets visit http://www.Hawks.com, http://www.AtlantaThrashers.com or http://www.PhilipsArena.com.