Washington Area's Henninger Media Services Helps Bring History into Homes Around the World

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January 20, 2009, Barack Obama is inaugurated as America's first African-American President. The world watched the day's events, and ABC provided the first-ever view of what happens post-inauguration--the glitzy inaugural balls. But how do you bring the First Couple's first dance into the homes of millions of Americans? Arlington, VA and Washington, D.C.-based Henninger Media Services provided ABC and White Cherry Entertainment with the media and production solutions.

Video footage came to us on every format you could think of…

January 20, 2009, Barack Obama is inaugurated as America's first African-American President. The world watched the day's events, and ABC provided the first-ever view of what happens post-inauguration--the glitzy inaugural balls.

But how do you bring the First Couple's first dance into the homes of millions of Americans? Arlington, VA and Washington, D.C.-based Henninger Media Services provided ABC and White Cherry Entertainment with the media and production solutions.

Executive Producer, Ricky Kirshner and Director/Executive Producer Glenn Weiss, had just days to edit all story features and graphics packages that needed to be rolled in live for the Obama-inspired, Neighborhood Ball: An Inauguration Celebration television production.

"Video footage came to us on every format you could think of…" - Henninger DC Chief Engineer, Dave Komes.

The Neighborhood Ball dealt with nearly a dozen different formats of incoming footage. Formats included standard DVD, Digi Beta, XDCam from ABC News, and tapeless P2 cards from remote shoots.

"Henninger Media Services found time-efficient and cost-effective ways to convert all of these formats to 720p," (the broadcast standard for ABC) Jim Mullen, the Field and Post Producer from White Cherry Entertainment said.

"XDCAM standard-definition footage needed to be upconverted, the P2 material had a different frame rate, transcoded quicktimes needed to be converted, plus we had to extract video from raw MXF files. And it all needed to be output at 720p HD," said Henninger's Senior Editor on the project, Jef Huey. Both Larry Duke and Kevin Barker were integrally involved in the editing process as well.

Three edit rooms were set up at the company's Washington, D.C.-based facility. The 17th Street location was a few blocks away from the action, both on the mall during the day, and at the Washington, D.C. Convention Center at night.

Henninger staff and the visiting White Cherry Entertainment staff worked around the clock to complete all of the on-air pieces.

"Many of our staff members stayed overnight in the edit suites and offices in order to beat the January 20th traffic rush and security lockdown," said Robert Anderson, General Manager of the Washington, D.C. Henninger facility.    

Simultaneous edits and shared storage between edit rooms via the Facilis Terrablock, enabled Henninger Media Services to pull off an amazing and historic production feat. Twenty-first century media technology brings twenty-first century political change to life.

About Henninger Media Services:
Henninger Media Services (HMS) specializes in a full range of high-definition services, including original script-to-screen production, video editing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, design, and DVD. HMS has served broadcast, corporate and government clients for over 25 years, with facilities in Washington, D.C., and Arlington, Virginia. Information on Henninger Media Services can be obtained by calling Michael Delpierre at 703-908-4021. Further information is available online at http://www.henninger.com.

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