Portland Oregon Dealership Pilots On-line Vehicle Negotiation

Share Article

Nations first On-line Vehicle Negotiation System launched called WideStorm. Ron Tonkin Auto Group negotiates its first online deals and delivers vehicles. Customer response is overwhelmingly positive. Automotive industry is set to change to on-line negotiation model.

WideStorm a division of DealerPeak today announced the first pilot of its revolutionary on-line negotiation system for Portland Oregon dealer Ron Tonkin Honda. The pilot which is considered a "soft roll-out" commenced on February 1st. and is the first planned roll-out to followed by Tonkin's other 16 locations. The soft roll-out involves nothing more than posting a call to action on their website that takes the customer through the on-line negotiation system. Once the process for handling on-line negotiation has been refined, a strong launch with associated marketing in traditional media, online, and email campaigns are anticipated.

President Jock Schowalter commented "This is incredibly exciting to see the results after just 10 days especially in this tough market. With no more than posting the link to negotiate on-line, Ron Tonkin Honda is actively managing 1 to 3 new negotiation requests per day. In fact they delivered a vehicle to a buyer within hours of turning the system on." Schowalter went on to emphasize "it is also noteworthy that they are holding their gross on these on-line negotiation deals and the customer feedback has been overwhelmingly positive."

Brent Hillyer, Director of Sales Operations for the Ron Tonkin Family of Dealerships (http://www.Tonkin.com) was very encouraged by the results. "We didn't quite know what to expect when we turned the system on. We are getting so many negotiation requests now, the challenge is to manage expectations and respond quickly enough. Initially we trained just one manager, but now it's clear that we will have to train more managers given the demand. It's perfectly clear that our customers want to do business this way."

WideStorm, a division of DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. The WideStorm product is focused on providing dealers with a "competitive convenience advantage" by offering their customers the ability to negotiate on-line. DealerPeak solutions include CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows our dealers to reduce the number of vendors they deal with and drive cost out of their business.

For more information contact info (at) widestorm (dot) com or 877 604 3569 or see http://www.widestorm.com

To visit Ron Tonkin Honda go to: http://www.rontonkinhonda.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jock Schowalter
Visit website