Natural Merchants' Fine Organic Wines Now Available in Select Winn-Dixie Stores Throughout Florida

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Natural Merchants, LLC, with headquarters in Grants Pass, Ore. and Cartagena, Spain is proud to announce that its USDA certified organic wines are now available in select Winn-Dixie stores throughout the state of Florida. All wines in the program will be priced under $20/bottle.

Natural Merchants, LLC, with headquarters in Grants Pass, Ore. and Cartagena, Spain is proud to announce that its USDA certified organic wines are now available in select Winn-Dixie stores throughout the state of Florida. All wines in the program will be priced under $20/bottle.

"We are thrilled to be working with Winn-Dixie as they continue to grow their Organic selection," said Edward Field of Natural Merchants. "As more consumers integrate wine into their everyday organic lifestyles, they'll be searching for a variety of quality, affordable wines made with organically grown grapes."

The organic wines are featured in a wooden floor display in select Winn-Dixie locations throughout Florida. Winn-Dixie will be offering its customers educational information on organic wines and include Tasting Notes, Pairings and Ratings for each of the featured selections.

Wines selected from Natural Merchants Selections' portfolio include those from:

  •     Bodegas Iranzo - Spain's Oldest Estate Bottled Winery
  •     Agrinatura - Italy's number-one organic producer
  •     Chateau Raymond - Bordeaux's largest producer of organic wines
  •     La Cantina Pizzolato - Italy's number-one selling organic wines

"This is another opportunity for us to offer our shoppers the products they have previously only found in specialty stores," said Robin Miller, Winn-Dixie's director of communications. "It's all about offering our customers a fresh and local shopping experience every time they visit our stores."

Organic wines will continue to be on trend for 2009. According to WineCountry.com, "In an era in which concern over global warming has reached a crescendo, sustainable and organic winegrowing practices are more important - and more appreciated - than ever before. Their efforts will pay dividends for years to come, and are already showing up in the bottle."

About Natural Merchants
Natural Merchants, LLC is one of North America's leading Importers and Distributors of the finest natural and organic foods and wines direct from the European and Mediterranean regions. The Natural Merchants Selections program highlights more than 150 carefully selected wines from Spain, Italy, Austria, France and Portugal, grown in unique organic terroir, each vineyard producing clean, fresh superior wines that are both good for the earth and tantalizing for the palate. For more information visit http://www.naturalmerchants.com.

About Winn-Dixie
Winn-Dixie Stores, Inc. is one of the nation's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 521 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. Winn-Dixie operates 11 stores under the SaveRite banner in Florida and Mississippi. For more information, please visit http://www.winn-dixie.com.

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Lisa Bell
Crescendo Communications
303-527-0203
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Richard Wright