Our goal has always been to achieve census coverage of radio broadcasts worldwide. With our explosive growth and by exceeding our projections in our first year of operations we are optimistic that we can achieve near census coverage of all radio broadcasts of music as soon as 2010
Minneapolis, MN (PRWEB) February 13, 2009
Internet based independent radio auditor streamSerf, Inc. (http://www.streamserf.com) announces this week that it has surpassed the one-quarter billion song mark in less than a year of operations.
By continuing to enhance its proprietary data collection methods, the company vastly exceeded projections. Founder and CEO Paul Mockenhaupt explains that in March 2008, the Company projected an annual song collection level of 100,000,000 plays over radio (including terrestrial, internet and satellite broadcasts), which is exponentially greater than what is being listened to by auditing and rating services such as Nielsen, Arbitron or Mediaguide.
"Our goal has always been to achieve census coverage of radio broadcasts worldwide. With our explosive growth and by exceeding our projections in our first year of operations we are optimistic that we can achieve near census coverage of all radio broadcasts of music as soon as 2010", says Mockenhaupt.
The milestone coincides closely with the recent announcement by the U.S. Copyright Royalty Board seeking public comment on the state of technology and census reporting procedures for broadcasters of music. streamSerf has submitted a public comment on the proposed federal rule, demonstrating its technological capabilities and applicability to the Copyright Royalty Board's questions.
Founded by technology veteran Paul Mockenhaupt, who launched Machensoft, Inc., streamSerf enhances anyone in the music industry's ability to compete by offering an exclusive aggregating technology that relies on actual, real-time data from traditional broadcast radio, internet streams and satellite radio, presenting the most accurate picture of broadcast music available. The company's website, streamSerf.com provides powerful search capabilities and customized, detailed reports to all facets of the music industry about broadcast music. Unlike its competition, streamSerf does not rely on small samples, but instead seeks to capture as much actual data as possible to determine how widespread any particular song is being aired. In other words, nobody listens to more music worldwide than streamSerf.