Unique Online PR Service Offering Launched Pembroke Communications and Interactive Return Join Forces

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Pembroke Communications and Interactive Return have joined forced in Ireland to offer a unique PR service that is currently unavailable anywhere else.

We have seen the lines blur as some of our clients use our services for product launches and new services which would traditionally been pr campaigns and also how many pr clients are looking to add an online and digital media element to their campaigns.

Pembroke Communications, one of Ireland's leading PR agencies, and Online Marketing Agency Interactive Return, have joined forces to launch Ireland's first full service Online Public Relations offering. Both companies are part of the Publicis Group and already share the same offices on Sir John Rogerson's Quay.

Michael O'Keeffe, deputy managing director of Pembroke Communications and Martin Murray, managing director of Interactive Return, will head up the Online Public Relations offering. The service will be available to new and existing clients.

Michael O'Keeffe said; "We have seen a huge demand from existing and potential clients for targeting online publications, online reputation management, blogging, viral marketing and looking for ways to utilize the phenomenon of social networking sites which is an extremely specialized skill. We have developed an offering which no other pr company or digital marketing can boast.

"We realise that PR companies on their own cannot master the internet, blogging and social media and to do so needs the expertise of online marketing specialists. Joining forces with Interactive Return means we can combine our two very different but now overlapping skill sets to provide a very unique, targeted, measurable and useful service."

Martin Murray said; "Pembroke and Interactive Return already share a number of clients and we have noticed how many pr clients are now demanding an approach to online media, blogging, online reputation management, SEO and social media.

"We have seen the lines blur as some of our clients use our services for product launches and new services which would traditionally been pr campaigns and also how many pr clients are looking to add an online and digital media element to their campaigns."

The Online PR Services offered by Pembroke Communications http://www.pembrokecomms.ie/ and Interactive Return http://www.interactivereturn.com will include:

  •     Online reputation management
  •     Online pr campaigns (product launches/new service offerings)
  •     Digital media production including websites, social media applications and viral content
  •     Utilising social networking sites
  •     A fresh approach to blogging
  •     Writing tips for the internet and google
  •     Viral campaigns
  •     Search engine optimization techniques for pr
  •     Leveraging your sponsorship online

Notes to Editors:

About Interactive Return
Interactive Return is Ireland's leading online marketing agency. Founded in 1999 and working with clients in Ireland, the UK and US, the agency's expertise spans online strategy, digital creative, search engine marketing http://www.interactivereturn.com/pay-per-click-search-engine-marketing.htm, email marketing, usability, online PR and social media http://www.interactivereturn.com/social-media-marketing.htm.

In 2008 the company was acquired and is now part of Publicis Media.

About Pembroke
Pembroke Communications is one of Ireland's leading public relations agencies. Founded in Dublin in 1980, we are an autonomous member of the Publicis Group http://www.publicisqmp.ie/ .

Pembroke is also an affiliate of Manning, Selvage & Lee (MSL) http://www.mslpr.com/ with 54 offices in 28 countries and 67 network agencies worldwide.

Clients include Boylesports.com, Hotels.com, VFI, Peter Mark, Halifax, Ladies Gaelic Football Association, Crown Paints, Temple Street, Connacht Gold and Bord Bia.

For More Information:

Michael O'Keeffe/Martin Murray: 01 649 6486

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Emer Lawn
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