Customer Lifecycle, LLC Unveils Holistic Consulting and Research Approach that Effectively Manages Stages of the Customer Lifecycle to Improve Revenue and Profits

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The model focuses on improving loyalty, retention, and market place results through a process of aligning and leveraging each stage of the customer lifecycle.

Customer Lifecycle, LLC, following the January release announcing the launch of its company, today unveils its holistic approach to understanding the customer lifecycle -- acquisition, service, growth and retention. Understanding and managing the stages of the customer lifecycle more effectively to improve loyalty and retention is what increases revenue and profits.

This integrative customer lifecycle framework helps B2B and B2C companies plan and conduct research to accurately identify and measure customer requirements for satisfaction, loyalty and retention at every stage of the relationship. The better understood and aligned these relationships are, the better the marketplace results will be. The conceptual model ensures that customer requirements for performance are then integrated and deployed into the key functions and processes of the organization that drive growth in market share, revenue, and profitability.

By examining, interpreting, and integrating information at every stage of the customer lifecycle, this integrative approach creates opportunities for innovation and differentiation.

Creator of this holistic customer lifecycle model and co-founder of Customer Lifecycle, LLC, Karin A Ferenz, Principal, states, "Consulting approaches, research methodologies, and analysis techniques are like artists' brushes. Tools thoughtfully selected and innovatively applied enable a unique perspective, a creative vision, a result from thinking what no one else has thought before, to create a work of unusual and lasting value. With our clients, we are committed to this kind of achievement."

Hernando Gonzaléz, Ph.D., Senior Manager, Corporate Marketing Research for Sun Microsystems states, "There is nothing more frustrating than doing research project after research project without the benefit of integrating what we are learning on a per project basis. Ideally, we want to achieve a cumulative, holistic view, based on what we are really finding out from our customers and the market place that ultimately feeds into the planning and market deployment mechanisms of our company. Working with Karin is not for the 'faint of heart'. She challenges us to think non-traditionally, not only about research design and analysis, but especially on how to apply the outcomes of the research within the organization. Her approach has helped us to answer our specific questions that precipitated the research while at the same time broadening our view of how any one project fits into the whole scheme of information and data we already have."

To learn more at about Customer Lifecycle LLC, go to http://www.customerlifecycle.us.

About Customer Lifecycle, LLC

http://www.customerlifecycle.us
Customer Lifecycle, LLC is committed to helping companies avoid costly mistakes by focusing on thorough front-end planning, appropriate support for research execution, and especially in-depth deployment consulting and implementation at the back end. Outcomes are rigorous and balanced customer-focused performance metrics, improved financial results, and a superior total customer experience. Each stage in the customer lifecycle -- acquisition, service, growth, retention -- has its own unique challenges and solutions to address specific business issues. Customer Lifecycle, LLC helps both B2B and B2C companies plan and conduct research to accurately identify and measure customer requirements for satisfaction, loyalty and retention at every stage of the relationship and to deploy and integrate customer requirements for performance into the processes and internal performance metrics of the organization.

Karin A. Ferenz

Karin is an industry leading expert in the discipline of customer loyalty research and its applications. She has held senior leadership positions with some of the largest global market research firms. She holds a BA in Behavioral Science from the University of Chicago and an MBA in Marketing Research from George Williams College. With over 25 years of experience in conducting research and analysis around the customer lifecycle, Karin has successfully helped her clients transform success into significance.

Karin consults with clients on research designs and analyses that will meet specific goals and objectives. In addition, she advises them on the back-end practical application of the information once it has been analyzed. She is highly adept at developing strategic solutions to business challenges.

Karin has assisted global, Fortune 100 companies with strategic plan development, value proposition definition and deployment, financial linkage to loyalty research data, organizational assessment, and market positioning. Her industry background is coupled with personal insight and perspective positioning her as a valuable asset, able to provide solid business solutions from an informed industry point-of-view. Karin is a sought after conference speaker addressing voice of the customer action implementation strategies and customer lifecycle integration methods.

James M. Salter II

James brings over 20 years of extensive experience and expertise in the areas of customer loyalty measurement and management, strategic research platform development, and linking the Voice of the Customer to process improvements and financial outcomes. He has consulted across a wide range of industries, including financial services, information technology, diversified chemicals and manufacturing, as well as b2b and b2c online research applications. He was formerly Senior Vice President of the Customer Loyalty Practice at Harris Interactive and Total Research Corporation and a senior executive with Gunneson Group International, a founding organization in Total Quality Management consulting and Voice of the Customer initiatives.
James is co-author of Managing the Customer Satisfaction Process, a member of numerous marketing and quality-related industry associations, a frequent speaker at customer loyalty and quality management conferences and seminars, and he holds his Bachelor and Juris Doctor degrees from the University of Missouri.

For information about how to work with Customer Lifecycle, LLC, contact:
Karin A. Ferenz, 630.412.8989, kaferenz@customerlifecycle.us
James M. Salter II, 856.910.8220, jsalter@customerlifecycle.us

Press Contact:

Nancy Solano
908.442.3526

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