Guildford, UK (PRWEB) February 16, 2009
Leading Surrey Fitness Expert, Simon Dainton, has issued a challenge to local gyms and health clubs in the Guildford area, asking them to provide 'measurable results' for their members in just 4 weeks or refund double the client's investment.
With the current economic downturn in play, Dainton is determined to prove that people can still find value for money when it comes to getting results from their exercise.
In a bold move away from the current perception that paying for a gym membership should automatically guarantee results, Dainton believes it is vitally important that people are aware of the pitfalls of paying for something that offers no measurable or consistent benefits to their health or fitness.
Dainton states, "Most gym members are paying for a service that, for all intents and purposes, is saying it's ok to visit week after week and see no change in their body shape or their wellbeing. Far too many people are addressing the symptoms rather than the cause of their weight gain,
and seeing no results because of this."
Laying in further to the industry's current approach, Dainton believes that until the major gym chains and health clubs have to start fighting for customers, their current laidback approach to fitness and results will continue.
"In all honesty, most fitness establishments are quite happy with the current situation. They're profiting from members who are tied into contracts that they no longer want or use, while members feel guilty for not turning up. The reason for their lack of attendance in many cases is due to lack of results."
With many people making financial cutbacks at present, gyms and health clubs will find it more and more difficult to attract new members and retain their current client-base. Dainton believes this will see a mass exodus from the high sreet gyms, with many people looking for a solution that actually works and delivers results.
Specialising in Holistic Fat Loss and Outdoor Group Training, Dainton added; "As an industry, we need to buck our ideas up and start offering the general public what they need - results. Getting most people to turn up and exercise is hard enough, but to do so without any tangible returns on their investment is simply compounding the problem."
With a recession putting the squeeze on the nation's budgets, it will be interesting to see how long it takes the 'big players' to follow Dainton's lead, and start offering guaranteed results for their members hard earned money.