The current business climate has led to an increase in the number of retailers looking for ways to maximize their brand equity across their entire fleet of stores--especially in cases where a merger or acquisition has taken place
Dallas, Texas (PRWEB) February 13, 2009
DAVACO, Inc. (http://www.davacoinc.com), the national leading provider of retail services, announced today that the company is available to assist retail and restaurant clients in the execution of retrofits of newly acquired retail space as well as in-store marketing and brand initiatives that require change-outs. Given the dynamic landscape of the retail and restaurant industry, which includes an increasing number of mergers and acquisitions, DAVACO says they are the right resource for the management and execution of nationwide retrofit programs involving brand extensions, multi-brand integration or consolidation, and repositioning of the company, brand or key messaging.
"The current business climate has led to an increase in the number of retailers looking for ways to maximize their brand equity across their entire fleet of stores--especially in cases where a merger or acquisition has taken place," said Rick Davis, CEO, DAVACO. "The key to implementing these programs is assuring that the consumer has a positive experience with the new or realigned brand; that there is continuity from location-to-location; to make the changes quickly; and that any changes made at the store level are seamless to the shopper."
DAVACO's field team specializes in executing high-volume programs in an open-store environment with little disruption to the consumer or the store personnel. "We take a phased approach or perform work during off-peak hours to minimize any interruption to the store's business. In addition, our employees are seasoned retail and restaurant specialists who understand the unique nature of performing work in these environments, so our clients can be assured complete professionalism and quality execution from DAVACO."
To accomplish these store and brand marketing initiatives, DAVACO employs field teams that are located across the country so that clients can rely on a single-source for the entire program, allowing for consistent execution from coast-to-coast. The company provides in-store surveys, retrofits, resets, right-sizing, graphic and fixture change-outs, merchandising, shop-in-shop installations and logistics/consolidation--to name a few. DAVACO supports all of its services with a proprietary technology package that provides clients with real-time updates and project tracking via a secure, customized portal that is accessible via the internet.
A complete listing of DAVACO's services is on the company's website at http://www.davacoinc.com or can be obtained by calling 214.373.4700.
About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, right-sizing, in-store merchandising, shop-in-shops and associated logistics and consolidation. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ▪ Rollouts, retrofits, resets and remodels ▪ Fixture and graphics installations ▪ Project services ▪ Project management ▪ Hard- and soft-line merchandising ▪ Site and marketing surveys ▪ Logistics and consolidation ▪ Design services ▪ Special initiatives. Founded in 1990, the company is based in Dallas, Texas, with over 700 employees across the country. For more information, visit http://www.davacoinc.com.
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