Cars.com Taps MEA Digital for Interactive Assignment

MEA Digital (http://www.meadigital.com), a top 50 interactive marketing strategy and services firm, announced today that the agency will handle online creative for Cars.com (http://www.cars.com), a leading web destination for car shoppers. Most recently, MEA Digital created a display campaign to complement the brand's Super Bowl commercial.

San Diego, CA (PRWEB) February 14, 2009 -- MEA Digital (http://www.meadigital.com), a top 50 interactive marketing strategy and services firm, announced today that the agency will handle online creative for Cars.com (http://www.cars.com), a leading web destination for car shoppers. Most recently, MEA Digital created a display campaign to complement the brand's Super Bowl commercial.

"It's a privilege to be working with Cars.com," said Michael Chaney, CEO of MEA Digital. "But, as we've already demonstrated, we're up to the task. Our pulse on the marketplace will help us deliver insightful strategy and breakthrough creative to drive their online advertising efforts in the months ahead."

With millions of unique visitors a month, Cars.com offers comprehensive pricing information, photo galleries, buying guides, side-by-side comparisons, original editorial content, expert car reviews and access to all the information a car shopper needs to make a confident buying decision. Users can shop listings from dealers and private-party sellers; they can also use Cars.com to place ads and sell their car online.

"For consumers, information fuels car-shopping confidence," said Carolyn Crafts, VP of Marketing at Cars.com. "Now more than ever, consumers are looking for unbiased, in-depth information to make smarter, more informed decisions. We've turned to MEA Digital to develop online messages to remind them that Cars.com provides the tools and advice to help throughout the research and buying process"

About MEA Digital
MEA Digital (http://www.meadigital.com) is a top 50 interactive marketing strategy and services firm with offices in San Diego and New York that helps national and international brands such as Oakley, Cars.com, Mitsubishi and Odyssey make the most of the digital medium. The agency's full-service capabilities include website design and development, online advertising, emerging media strategies, email marketing and search engine marketing.

About Cars.com
Cars.com (http:///www.cars.com) is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

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