Moxsie.com Introduces Five New Independent Fashion Designers

San Francisco, CA (PRWEB) February 17, 2009

Moxsie.com, the first online retailer dedicated to independent fashion, today announced its new line-up of indie designers. Discover Moxsie.com's take on a global perspective highlighting trends influenced by the streets of Tokyo.

Designers include:

• GoldSpun: GoldSpun is a denim brand for men and women created by Marck Marcellus and Timothy Auyeung. Each piece is woven and treated in Japan and constructed in Los Angeles. Due to custom applications and techniques, every article of Goldspun clothing is one-of-a-kind. The collection juxtaposes rugged military details with futuristic, elegant lines.
• Rojas: Created in Los Angeles by fashion pioneer Freddie Rojas, Rojas is an edgy club-wear line that has become an LA staple worn by Gwen Stefani among others. His line of men's and women's wear references urban modernism and the rocking 80s with flattering shapes and bright colors.
• 100 Styles and Running: Brothers Evan and Chad Birenbaum's brand new line of versatile men's shoes are structured with a hint of street. Their highest-quality materials and advanced design take footwear to new levels of hip and comfort and bely a reasonable price point.
• Rubber Duck: Rubber Duck, a line of footwear from Greenland created by Eik Braun Ottosen, allows the wearer to relive the childhood pleasure of jumping through puddles. These Crayola-colored, practical yet fashion-forward boots are found on stylish feet everywhere from Shinjuku to Brooklyn. Rubber Duck's surprising footwear matches everything from a miniskirt to skinny jeans. With every purchase, Moxsie donates $5 to the Rubber Duck's Smile Project, which benefits orphans in Thailand.
• Jed: A versatile line of men's sweaterknits created by Mark Lowenthal are the perfect staple wardrobe pieces. Jed is a revived label from the 80s that takes the wearer from the country club to the 'hood. Color combinations reference a mix of New York, where the designer originally is from, to the West Coast, where he now lives.

Moxsie.com is also bringing back four popular designers: Bijules, a feisty urban jewelry line favored by MIA and Santogold; Mimobots by Mimoco, USB memory sticks in quirky-cute alien garb; Unruly Heir, men's casual wear that mixes Upper East Side elegance with downtown cool; and Potluck Paris, a collective line of boldly unique pieces made in Italy and France.

Moxsie.com is a boutique market for independent fashion that is revolutionizing the online fashion experience. By bringing together hand-picked designers, boutiques, and fashionistas to a single location, Moxsie.com has created a place where fashion addicts can go to spot trends, purchase unique items, or just browse. Every designer showcased on Moxsie.com is chosen by founder and creative director, Catalina Girald and her team. This group has canvassed runways from L.A. to Paris and inspected every garment from trade shows in New York, Hong Kong and beyond.

"Moxsie.com is committed to helping shoppers discover the best independent fashion the world has to offer," said Catalina Girald, founder and creative director of Moxsie.com. "We believe our approach is particularly compelling in the current economic environment. At a time when independent designers are losing investors and retail stores that normally are willing to experiment are taking a conservative approach, Moxsie.com creates a discovery zone for talented independent designers who aren't getting enough visibility in brick-and-mortar stores. We also enable fashion-forward consumers to buy unique, high-quality pieces."

About Moxsie:
Founded in 2007 with venture backing from Alloy Ventures and joined by veterans from Netscape and Zappos, Moxsie's motto is "Discover Independent Fashion." Moxsie's founder, Catalina Girald, left a prestigious corporate law career to pursue her passion - discovering independent design from around the globe. Catalina sources pieces from independent designers that push the edge, have a cause, and tell a story. From Copenhagen, Hong Kong or Brazil, to local designers in the U.S., Moxsie finds high quality, independent fashion. For more information, please visit http://www.moxsie.com.

###