Mpowerplayer Defines Social Audience for Mobile Games

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Mplayit Mobile Arcade fuels mobile content discovery across social networks

Understanding this audience is essential for wireless carriers and mobile game publishers looking to reach new users

Mpowerplayer, the leading provider of mobile content storefronts for Web sites and social networks, today shared insights collected from the recent launch of its Mplayit Mobile Arcade application on the Facebook and MySpace platforms. Launched in December 2008, the application allows consumers to discover and try mobile games directly in their Web browser.

"Understanding this audience is essential for wireless carriers and mobile game publishers looking to reach new users," said Michael Powers, CEO of Mpowerplayer. "Thanks to the Facebook and Open Social platforms, we can reach untapped markets for mobile games, while tracking what types of games most appeal to them utilizing Mpowerplayer technology."

Sampled from more than 50,000 users, the audience on the Mplayit Mobile Arcade is nearly two-thirds (65 percent) female, and more than half are between the ages of 18 and 34.

"This is a difficult demographic to target because they're not inclined to waste time trying to find a game on their phone," Powers said. "However, when we show them that their favorite web games are available for their phone, they get interested. And when you add the social element and the content is recommended by their friends, they don't hold back."

Nearly every visitor tries out the games, while a larger number return to check out new games as they are added to the catalog. Mplayit Mobile Arcade users also register strong intent to buy. On average, one in every eight games played (14 percent) produces a click to buy, while the top titles perform at a ratio of one in three (33 percent).

While mobile games publishers continue to release innovative new titles on a regular basis, the most popular games played and recommended on the Mplayit Mobile Arcade are evergreen casual titles like Bejeweled and arcade classics like Ms. Pac Man.

"People want to find mobile content in the same way that they find web content: on the recommendations of their peers," said Powers. "We are leading the way in socializing mobile content."

Mpowerplayer's online demo platform enables wireless carriers and mobile game publishers to reach untapped markets and bridge the gap between casual online gamers and mobile games.

For more information on Mpowerplayer, please visit http://www.mpowerplayer.com

For more information on Mplayit Mobile Arcade or to add the application for Facebook or MySpace, please visit http://mplayit.com

About Mpowerplayer:
Mpowerplayer is the leading consumer destination in the world for online demos of mobile games. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mpowerplayer is based in Ashburn, VA, and is backed by New Atlantic Ventures. For more information, visit http://www.mpowerplayer.com.

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John Terrill
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