focus completely on further developing the Hastings Direct brand and building the business in the UK motor and household personal lines market.
(PRWEB) February 16, 2009
Hastings Direct has been acquired from Insurance Australia Group in a management buyout. As well as the Hastings Direct brand, a leading provider of car insurance, the acquisition includes the former IAG direct brands - insure.co.uk, insurepink and insureblue, The sale was successfully completed on 3 February.
This provides the opportunity to forge a strong future for Hastings under the direction of a revitalised management team with a real passion for the business.
The new owners say they will be investing in revitalising the Hastings Direct brand with a renewed focus on marketing and brand development.
The company will have a comprehensive panel of insurers which they are keen to expand even further in the near future.
Focus will be given to investing in the operations centre at Bexhill-on-sea, near Hastings.
Hastings Direct chief executive and leader of the buyout group, Edward Fitzmaurice, says the acquisition will enable the company to "focus completely on further developing the Hastings Direct brand and building the business in the UK motor and household personal lines market."