Physicians online library is a worldwide hit

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Drs. William H. Lippy and Leonard Berenholz today announced their plans to expand their online video library, (http://www.TheLippyLibrary.com) in 2009 due to the overwhelming success achieved by the website since its inception a year ago. To date, the online video library has been visited by physicians from 64 different countries. Almost half of the website traffic comes from repeat visits and the average length of stay for the ten most watched videos has been 26 minutes.

In hindsight this is something we should have done years ago, however, the technology we used was not available

Drs. William H. Lippy and Leonard Berenholz today announced their plans to expand their online video library, (http://www.TheLippyLibrary.com) in 2009 due to the overwhelming success achieved by the website since its inception a year ago.

To date, the online video library has been visited by physicians from 64 different countries. Almost half of the website traffic comes from repeat visits and the average length of stay for the ten most watched videos has been 26 minutes.

"The power of the Internet has provided our practice the ability to share our knowledge as well as our database of over 25,000 surgical cases with physicians and teaching hospitals all over the world," Dr. Berenholz noted.

Dr. Lippy has been amazed with the number of calls, letters and E-mails the practice has received, all inspired by the idea to put their collective work onto the Internet in a streaming media format.

"In hindsight this is something we should have done years ago, however, the technology we used was not available," he said. "Creating streaming media libraries is probably something colleagues in other practice areas should consider doing in light of what we have been able to achieve in such a short period of time."

Dr. Berenholz, who specializes in a newly developed procedure named the BAHA, is excited to put several more videos into the online library this coming year. "The opportunity to make such a dramatic impact in our field of expertise compels us to put additional materials online," he said. "We can't wait to get started on our next series of videos".

Dr. Berenholz is originally from Philadelphia. His medical education, surgical, and otolaryngology training were undertaken in Philadelphia from 1979 through 1988. From 1988 until 1996, he was on staff at several hospitals in Philadelphia, including the Einstein Medical Center (a level 1 trauma center). In addition to working at Einstein Medical Center, he was an instructor at Jefferson University Hospital in Philadelphia. He was active in training residents at both Jefferson University Hospital and at Einstein Medical Center.

Dr. William Lippy is founder of the Lippy Group for Ear, Nose & Throat in Warren, Ohio. He is an internationally recognized expert in stapedectomy surgery for treatment of deafness. He is one of only a handful of surgeons in the world who has performed thousands of stapedectomies.

"The volume of visitors to the Lippy Library site, the repeat visitors and the number of countries utilizing the video library demonstrated the worldwide interest and need for this type of online education," said David W. Lippy, Executive Producer of the project and Dr. Lippy's son. "We see this as a potential trend within medicine where applicable because it is a great way for physicians to share information as well as grow their own practices.

FOR MORE INFORMATION OR TO SCHEDULE AN INTERVIEW PLEASE CONTACT:
David W. Lippy
(614) 939-1533
DavidLippy @ EffectiveGlobalCommunications.com

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