Singularity Publishes '5 Common & Deadly Website Mistakes' White Paper

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New white paper outlines five common, critical mistakes that companies make in planning and executing a website strategy, along with tips and guidelines to avoid these costly mistakes. Singularity, an acclaimed interactive agency with 100 awards since 2005, leverages a 13 year history of website design and development to provide the insights contained in this white paper.

These mistakes are SO common, and their their impact on the level of success and return on investment that these companies see from their website is enormous. What is truly amazing is that all it takes is a little guidance and a very minimal investment of time to avoid them and drastically improve your odds of success.

Singularity Design, an interactive agency with over 100 awards since 2005, has published a new white paper titled '5 Common & Deadly Website Mistakes'. The purpose of this white paper is to identify and provide solutions to five of the most fundamental strategic mistakes that brands and companies of all sizes make in developing websites and launching online marketing campaigns. These common mistakes are responsible for a large majority of the inefficiency, waste and lost opportunity within the online marketing industry.

After years of debate, there is now a very clear understanding among brands of all sizes that websites, along with other interactive and digital media, are a critical component of a modern marketing program. Despite this understanding, a tremendous amount of confusion exists about how to properly pursue and execute a website strategy. When asked about the development and success of their websites, many companies report unmet expectations, poor results, delays and bad experiences. A large proportion of these problems can be traced to the five common mistakes included in this white paper.

In publishing this white paper, Singularity leveraged 13 years of website design and web development experience (a history that stretches back to the early days of the World Wide Web). Jeff Greenhouse, President of Singularity descibes the white paper as a boon for companies of all sizes and in all industries. "These mistakes are SO common, and their their impact on the level of success and return on investment that these companies see from their website is enormous. What is truly amazing is that all it takes is a little guidance and a very minimal investment of time to avoid them and drastically improve your odds of success."

The '5 Common & Deadly Website Mistakes' white paper not only identifies these problems, but offers tips and strategies to avoid them and improve the outcome of virtually any website or online marketing project.

The white paper is available as a free download at http://www.SingularityDesign.com/WebsiteMistakes/

About Singularity:
Singularity is an award-winning interactive agency based in Philadelphia. Singularity creates compelling digital strategies that enable brands to create an emotional connection to their target consumers. Over the past four years, the agency has been the recipient of 100 design and marketing awards in local, national and international competitions. As a result of this success, Singularity was named #30 in the 2008 Philadelphia 100, a list of the 100 fastest growing privately held companies in the Philadelphia region.

For more information, visit http://www.SingularityDesign.com.

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JEFFREY GREENHOUSE
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