New CatholicTV Website Embraces Catholic Community

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CatholicTV launches new website http://www.catholictv.com. New video and web 2.0 features expand social media impact of site.

There are some unique issues around branding and promoting a national network that made this project of refreshing the CatholicTV website quite challenging

CatholicTV® announced the launch of their new website, CatholicTV.com, developed by Verndale. The site features many new improvements including advanced streaming video technology, social features to engage a community of viewers, and an updated design that reflects the organization's philosophy. Viewers can now not only view live streaming broadcasts from CatholicTV, but they can play a variety of Catholic broadcasting episodes, and even submit videos of their own to the site.

The community-focused site offers a blog aggregator component, which allows CatholicTV administrators to collect blog content from various websites across the online Catholic community and make that content available to catholictv.com visitors. The site also allows for iTunes integration for podcasts, giving CatholicTV administrators the ability to make specific video content available within the Apple iTunes library.

Additionally, Verndale expanded CatholicTV's online store, optimizing payment processing as well as integrating UPS for real-time calculation of shipping charges. Online viewers can also subscribe to CatholicTV's free monthly magazine, access uploaded broadcast schedules, read featured stories and news, purchase their own copies of audio and video presentations or make a tax deductible contribution to support the work of CatholicTV.

"There are some unique issues around branding and promoting a national network that made this project of refreshing the CatholicTV website quite challenging," said Father Reed, Executive Director of CatholicTV. "The end result is much better than I could have imagined. I feel that Verndale understands the CatholicTV mission and has developed and promoted a site that helps us to respond well to both our viewers and providers."

"Verndale has partnered with CatholicTV for their online needs since 2006, and we are very pleased to have designed and developed their new site," said Chris Pisapia, Managing Director of Technical Consulting at Verndale. "Launching catholictv.com is a giant step toward extending the global reach of CatholicTV's inspiring programming."

About CatholicTV
CatholicTV is a television network that broadcasts local and national religious programming and live events for the Catholic audience - 24 hours a day, 7 days a week. Employing the power of television and the Internet, CatholicTV proclaims the Truth of the Gospel in the Catholic Tradition. Through relevant programming they educate, teaching the Wisdom of God in the Catholic Tradition, endeavoring to move people of all ages, cultures and attitudes toward the fullness of life.

About Verndale
Founded in 1998, Verndale has helped hundreds of emerging and mid-sized organizations maximize the value of their web assets. Experienced in website design, application development, integration services, and online marketing, the company helps clients meet the challenges of business today in innovative and forward thinking ways. Verndale is a Microsoft Certified Development Partner and maintains active partner relationships with many of the leading Content Management, Portal, Commerce, Search, and E-Mail Marketing platforms. The firm has been recognized by the Boston Business Journal and Inc. Magazine as one of the Fastest Growing Private Companies in Massachusetts and the US respectively. For more information visit http://www.verndale.com.

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Caroline Bone
Verndale
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