West Palm Beach, FL (PRWEB) February 15, 2009
World Gold Council is proud to announce its "Legendary Gold" contest where consumers can enter online to win a piece of gold jewelry designed by Debra Messing, star of USA Network's new series The Starter Wife, and renowned jewelry designer Robert Lee Morris to benefit Youth AIDS (http://www.youthaids.org). The site for entries goes live today.
Information about the contest is featured in the February and May 2009 issues of InStyle magazine (February issue drops Jan. 16th on newsstands). Debra's favorite personal story involving gold jewelry is shared in the magazine and on the "Legendary Gold" website, http://www.instyle.com/legendarygold, which will be live during award show season from January 13th to February 24, 2009.
Debra's story highlights her personal affinity for gold and shows the powerful role that gold jewelry has played in her life. To enter the contest, consumers can share their own emotional connection to a significant piece of gold jewelry and will be automatically entered for a chance to win the piece developed by Messing and Morris. The winning consumer story will also be featured in an advertorial in the May issue of InStyle magazine.
"As consumers share their own emotionally evocative stories that involve gold jewelry, the lasting value of gold and its enduring relevance in our lives will resonate strongly with all who participate," adds Duvall O'Steen of the World Gold Council.
The special website, http://www.instyle.com/legendarygold will feature a designer showcase of great gold jewelry styles from other legendary gold designers like Temple St Clair, Doris Panos and Dana David. The site is interactive, allowing consumers to read Debra's gold jewelry story, along with a selection of other stories as shared by other contest entrants, and also allowing them to enter their own story. Debra's connection to YouthAIDS is also highlighted on the site.
In addition to Legendary Gold, Debra is also the first confirmed celebrity participant in World Gold Council's Leaves of ChangeSM charity initiative. Due to her participation in Leaves of ChangeSM Debra Messing will include a leaf motif in the piece of gold jewelry created by her collaboration with Robert Lee Morris, in order to further raise funds and awareness for YouthAIDS. All Leaves of ChangeSM gold jewelry creations will be auctioned off in early May 2009 with proceeds going to the celebrities' designated charities. Another special website, http://www.leavesofchange.org, will feature each celebrity's gold design, as well as their charity partnerships.
Robert Lee Morris is honored to work with Debra Messing to support her charity. "If ever the world needed an uplifting theme such as Leaves of ChangeSM, now is the time," says Morris.
This highly innovative program, including the charitable component, was created to inspire consumer buzz and exemplify the message that Only Gold Inspires Legends.
For more information on Legendary Gold or Leaves of Change, please contact Rick Maggio, THAT Agency, 561-832-6262; rmaggio (at) thatagency (dot) com
About World Gold Council: World Gold Council (WGC), a commercially-driven marketing organization, is funded by the world's leading gold mining companies. A global advocate for gold, the WGC aims to promote the demand for gold in all its forms through marketing activities in major international markets. For further information visit http://www.gold.org.
About Youth AIDS: YouthAIDS, an education and prevention program of PSI, uses media, pop culture, music, theatre and sports to stop the spread of HIV/AIDS and reach 600 million young people in more than 60 countries with life-saving messages, products, services and care. For her participation in Legendary Gold program, a generous donation is being made in Debra's honor to her preferred charity of YouthAIDS.
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