Flash-Courier.com CEO Shares Points in Staying Afloat During Economic Downturn

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Ms. Dolly Mendoza, CEO of Better Business Bureau accredited Flash-Courier based in Southern California shares some points on weathering current economic downturn that has plagued businesses all over United States and around the world.

"You can't just continue doing what you were doing before. You have to innovate, you have to adjust with the times, just so you can remain strong and stay afloat during these financial difficulties," said Ms. Dolly Dudang-Mendoza. The feisty CEO of Flash-Courier, a Better Business Bureau (BBB) accredited sameday courier service based in Southern California said she has never seen such a challenging time as now. Staying challenged and rising up to the occasion is the order of the day, she added.

In an interview, Ms. Mendoza said cost-cutting measures could help anyone in dire financial situations. Running a business from home is one sure way of cutting your operational costs. She said, while she could not cut corners in terms of manpower -- which are a vital part to her successful operation, some businesses could still be efficient being operated remotely from home. There are a lot of businesses that bellied up due to the high cost of office space rental, electricity, and other basic utilities.

Getting back to the basics, not so unlike a start-up operation-wise, could get your business operating like a lean but mean machine. You become more intense with your attention to details, more intense with your efforts at trying to provide the best service there is, plus you can price your products or services competitively due to lower operating costs.

In the case of Flash-Courier.com, Ms. Mendoza said she does not hesitate to deploy all her personnel (including her and the office staff) to the field when necessary. Getting herself and (especially) the office staff to the field also results to better operation as everyone could get a better grasp of things as they get more feedback from clients. Client interaction is also improved thus strengthening the client-provider relationship.

Advertising is also one big factor in increasing her business' market share. As more competitors are shutting down, more and more clients are left searching for new courier companies and an aggressive advertising campaign surely helped direct more new accounts to her desk. "And you need not spend top dollars for your advertising campaign, either," Ms. Mendoza said. Having most of her advertising campaign focused on online customers saved her a lot of money. "You know, internet advertising is such a powerful advertising medium and you spend only a fraction of what you can spend on traditional advertising vehicles like radio, tv or print ads."

Dolly Mendoza, Owner/Proprietor
Flash Courier


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