Potrero Media Offers Insurance Solutions For Consumers in a Down Economy

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Potrero Media Corporation, a leader in online marketing and lead generation for the insurance industry, announces increased support for consumers looking for insurance options. An increasing number of consumers are now looking to compare insurance rates in an effort to cut costs, and Potrero Media is responding to the new demand by ramping up its consumer outreach efforts.

Potrero Media Corporation, a leader in online marketing and lead generation for the insurance industry, announces increased support for consumers looking for insurance options. Potrero Media rises above the competition by expanding its already highly targeted service. An increasing number of consumers are now looking to compare insurance rates in an effort to cut costs, and Potrero Media is responding to the new demand by ramping up its consumer outreach efforts.

Insurance Options in a Down Economy

According to Forbes, unemployment rates have risen 61% since 2007. At the same time, the Insurance Information Institute reports that hospital costs rose 7.4% in 2008 alone. As a result, consumers are more frequently evaluating health insurance, life insurance, auto insurance and home insurance options. Insurance shoppers have found that by researching and then comparing quotes, they can find the right coverage at the right price. A recent poll on Health-Insurance.org showed that 53% of consumers surveyed feel affordability is the single most important factor when choosing a health plan. By specializing in providing technology that matches consumers requesting insurance quotes and information with insurance carriers, Potrero helps both consumers and insurance clients be as flexible as they need to be in this down economy. "Potrero provides something that is unique in this industry - the agility to support the marketing needs of large insurance carriers, the sales needs of individual agents, and the comparison-shopping needs of the consumer. Our infrastructure, built from the ground up using our own industry experience and the feedback of thousands of clients, is optimized to add value to the consumer's experience at the same time that it serves our clients' need for great quality prospects," said Rick Natsch, President of Potrero Media.

The Value of Consumer Education

By combining the latest technology and the most current consumer research, Potrero Media is able to offer insurance shoppers a complete solution. Websites like Potrero's Health-Insurance.org offer those searching for insurance both the research that they need to make an informed decision and the opportunity to get a health insurance quote and find out what their coverage options are. These education-based sites provide information on insurance carriers, types of insurance coverage, ways to save money on your insurance, insurance rights and information by state, and current insurance-related news. By doing their research, consumers can save money on their health insurance once it's time to get a quote.

Health-Insurance.org also allows the consumer to participate in the dialog by providing a forum for visitors to discuss current issues on the Health-Insurance.org blog. According to a recent poll on Health-Insurance.org's insurance blog, 88% of those surveyed said that cost was the main thing stopping them from getting health coverage - in response, the site aims to provide the affordable choices that consumers feel they are currently missing. The site provides news articles, commentary, and research on a weekly basis, in addition to the general health insurance information that is always available on the site. Potrero Media specializes in creating unique communities for learning and education in the insurance space in order to fulfill insurance shoppers' needs.

Consumers Find Comparing Options to Be the Best Money-Saver

According to a 2008 survey by the Insurance Information Institute, a substantial 58% of consumers do not have life insurance because they think that coverage is too expensive. Going without insurance can be risky, but more and more Americans are choosing to do so in our current economy. Potrero Media strives to provide these consumers with the tools they need to get the prices they can afford so that they can afford to work insurance into their budgets.

Potrero Media's sites provide the opportunity for consumers to request insurance quotes and compare coverage options and costs. Once insurance shoppers have completed their research and are ready to request an insurance quote, Potrero Media's technology is there to provide them with the right insurance options for their lifestyle. By assessing their health options and their insurance coverage needs, Potrero Media's proprietary technology solutions can match shoppers with the insurance agent who provides the best coverage for the consumer's needs. The proprietary algorithm used to match consumers with insurance agents has been developed and honed over years of research and gives visitors the options available based on their location, health situation, current coverage, and future needs.

Potrero Media's technology provides the information and options for consumers to make the best choice - and in this economy, that choice is more important than ever.

About Potrero Media Corporation

Founded in 2001, Potrero Media brings stability and quality to the marketing efforts of insurance companies. The company's executives bring a wealth of performance marketing experience as well a keen eye for current trends and developments, guiding Potrero Media's team to excel in the insurance marketing space and allowing Potrero to reach millions of consumers searching for insurance information.

For additional information on Potrero Media's growth and the insurance solutions available, contact 1-415-974-1445 or visit http://www.potreromedia.com.

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Liz Carter
Potrero Media
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