Our estimating and invoicing procedures are much more streamlined, and our time reporting and cost captures have been improved greatly
San Jose (PRWEB) February 17, 2009
HiveMind Marketing, a new marketing "mashup" that integrates web development, outbound marketing, and social marketing for Intelligent Lead Generation, announced today that the firm has implemented powerful online creative management software -- used by some of largest agencies in the world -- to streamline the management and implementation of all projects. For many clients, this software could make the difference between making a critical deadline or missing one.
Traffic software, developed by Sohnar Corporation, a London Company that recently received the Queen's Award, facilitates creative project and deadline management.
"For the first time, we can track business from initial sales activity through project management and resource allocation using common data through a shared resource," states Tom Lauck, HiveMind Marketing's Founder and President. "Our consultants, design staff and project management group can all use the same system, so communication is better and we're more efficient and effective."
With business expected to significantly expand over the coming year, the marketing firm known for Intelligent Lead Generation believes that Traffic will be a tremendous asset. Using Traffic, the firm can base client estimates on historic data, standardized into comprehensible profiles rather than guesswork or memory.
Everyone on staff can work with the easy-to-use system for inputting data, evaluating schedules and keeping projects on track. Instead of searching three to five different sources to put together a project overview, staff can simply go to a central project file in Traffic and locate everything they need.
Traffic's versatility has also allowed the firm to create divisions for project management activities that reflect its structure, one each for web development, outbound marketing and social marketing.
"Our estimating and invoicing procedures are much more streamlined, and our time reporting and cost captures have been improved greatly," said Lauck. "We're now able to monitor productivity and profitability in real-time, and our scheduling and project deadline tracking are right on."
About HiveMind Marketing, Inc.
Founded by Tom Lauck, a long-time Silicon Valley marketing practitioner, HiveMind Marketing, Inc. is a new marketing "mashup" that integrates web development, outbound marketing, and social marketing for the sole purpose of generating leads.
HiveMind Marketing understands that today's marketing requires engaging audiences that are connected in new ways. We believe that a connected audience represents a HiveMind that has constellated around a particular product or service.
HiveMind audiences stay connected in many ways. They read blogs. They use RSS feeds to stay in contact with minimal effort. They join social networks to affirm their bonds. They pass along information about themselves and about others. They share who they are and what they are about. And as marketers, we're just to beginning to realize that engaging them requires a dramatically different skill set.
Marketing to the "hivemind" isn't something that can be done from the outside. You can't blast them with ads, spam them with emails, fill their mailboxes with junkmail, or interrupt their TV programs with commercials. It simply doesn't work. You have to engage them...and that means understanding their collective consciousness, their hivemind.
HiveMind Marketing strengthens a company's overall sales and marketing effort through a broad range of techniques which may include:
- aligning sales and marketing
- improving the company website
- fine-tuning landing pages
- enhancing search engine results
- automating lead nurturing processes
- building online communities
- strengthening outbound marketing activities
- measuring the results
HiveMind Marketing's progressive lead generation methodologies, which increase critical pipeline capture, flow and conversion, are redefining the way progressive organizations select business-critical lead-generation resources.
With offices in San Jose, California, the heart of Silicon Valley, HiveMind Marketing, Inc. is primarily focused on clients in the technology industries. For more information on HiveMind, please visit HiveMindinc.com.