Bakrie Telecom Selects Greenplum for Large-Scale Data Analysis

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Fast-growing Asian wireless company using Greenplum to manage surging data volumes and drive high-impact customer acquisition and retention programs

Greenplum, a leading provider of database software for the next generation of data warehousing and analytics, today announced that Bakrie Telecom, the fastest-growing fixed wireless telecom operator in Indonesia, has selected Greenplum Database to support large-scale data analysis. Bakrie is using Greenplum technology to enable high-impact customer acquisition and retention programs, strategic reporting, performance management and other business intelligence (BI) functions. Greenplum Database is the world's fastest, most cost-effective database solution for analyzing the massive amounts of information generated by rising worldwide usage of wireless and broadband services.

Bakrie's rapid subscriber growth, new service offerings and a series of network expansions has caused data volumes to surge in every department at the company, slowing analytical performance and impeding timely visibility into the key performance metrics decision-makers use to define and track corporate goals. Expanding data volumes were also making it difficult for Bakrie's marketing teams to analyze this data to increase customer traffic, reduce churn and generate new business opportunities. Bakrie realized that the company needed a data warehousing and BI solution that would deliver lightning-fast performance, would scale to handle Bakrie's growing data volumes and be cost-effective over the long term.

Bakrie turned to Greenplum to implement a single, integrated and scalable data warehousing solution that would help the company meet its business goals. The Greenplum solution allows Bakrie to perform massive-scale data loading at breakthrough speeds, providing immediate visibility into the company's data so that teams can get early warning around customer churn, analyze market patterns and assess plans for the roll-out of new services. In total, Bakrie processes at least 100 million rows of raw data every day, profiling more than 5 million subscribers with its Greenplum Database system. With Greenplum's open infrastructure, Bakrie was also able to easily combine its Greenplum solution with a BI front-end tool from Oracle, a data mining application from SPSS Clementine and ETL from solution provider Solusi247. Greenplum worked with regional partner Trend Communications International, a professional services company in Telecommunications IT and Network, in providing services to Bakrie for the data warehouse implementation, leveraging its domain knowledge in the telecommunications industry to create maximum business value out of the data warehouse.

"Bakrie Telecom is facing unprecedented growth in our data volumes, with our subscriber base growing at more than 100% per year. Finding a solution that would support large volumes of data was critical to our continued growth," said Muhammad Buldansyah, Deputy President Director Network Services of Bakrie Telecom. "We anticipate that Greenplum Database will effortlessly and cost-effectively scale with our company's needs and allow us to drive sustainable growth in our business in the years to come."

"Greenplum has made significant in-roads in the Asian telecommunications market, working with many fast-growing companies such as Bakrie in Indonesia, Reliance Communications and OnMobile in India and Telecom Malaysia," said Bill Cook, CEO of Greenplum. "This new generation of emerging telecommunications leaders all need to manage exponential data growth in a scalable and cost-effective way, which has made Greenplum an attractive solution for these companies."

About Bakrie Telecom
Bakrie Telecom is a pioneer of Indonesia's telecommunications industry. Bakrie Telecom provides affordable fixed wireless, limited mobility, and wireless data services to individuals and corporations, and is the fastest growing fixed wireless telecom operator in Indonesia. Bakrie's total number of subscribers grew more than 100% year-on-year in 3Q2008 to a total of 6.6 million subscribers. Having adopted the more spectrum-efficient Code Division Multiple Access (CDMA) technology, Bakrie Telecom is now becoming as a nationwide operator with its Esia, wifone and Wimode brands. After delivering services in three existing provinces, Bakrie Telecom has expanded to more than 50 national cities, and was recently awarded a new international long distance license and a new domestic long distance license from the Indonesian government. Bakrie Telecom was named the best CDMA operator in Indonesia in 2007 and 2008. For more information on Bakrie Telecom, visit http://www.bakrietelecom.com/.

About Greenplum
Greenplum is a data infrastructure company that is reinventing how companies gain insight and competitive advantage from their data. The company's flagship product, Greenplum Database, is built to support the next generation of data warehousing and large-scale analytics processing. Supporting SQL and MapReduce parallel processing, Greenplum Database offers industry-leading performance at a low cost for companies managing terabytes to petabytes of data. Greenplum Database is used by major global organizations including Nasdaq, NYSE Euronext, Reliance Communications, Skype and Fox Interactive Media/MySpace. Greenplum partners with Sun Microsystems to power the Sun Data Warehouse Appliance. For more information visit http://www.greenplum.com.

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