Shootsac to Unveil Highly Anticipated HipSlip®, Ultimate Laptop Case, with Four New Fabric Covers at WPPI: February 14-19, 2009

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Shootsac (http://www.shootsac.com), the photo industry's first lens bag designed to be worn both comfortably and stylishly, proudly announces the debut of the HipSlip®, the new laptop sleeve with four Sharp fabric covers, available for advance purchase at the Wedding & Portrait Photographers International (WPPI) Convention in Las Vegas at the MGM Grand Conference Center. Attendees can order the HipSlip® by visiting Shootsac's booth (Number 1454), where they can also purchase the Sharp fabric covers, a Shootsac and any other accessories. Consumers can additionally pre-order the HipSlip® online at http://www.shootsac.com.

Shootsac (http://www.shootsac.com), the photo industry's first lens bag designed to be worn both comfortably and stylishly, proudly announces the debut of the HipSlip®, the new laptop sleeve with four Sharp fabric covers, available for advance purchase at the Wedding & Portrait Photographers International (WPPI) Convention in Las Vegas at the MGM Grand Conference Center. Attendees can order the HipSlip® by visiting Shootsac's booth (Number 1454), where they can also purchase the Sharp fabric covers, a Shootsac and any other accessories. Consumers can additionally pre-order the HipSlip® online at http://www.shootsac.com.

"The HipSlip® is the ultimate design trifecta: killer style, smart function and the quality to take the creative abuse your laptop endures. It's sleek, chic and superbly manufactured -- and that's just the black sleeve part! HipSlip's® unique marriage with the Shootsac fashion cover line lets you add style to your work with fresh patterns and colors taking you from laptop case lemming to style diva. HipSlip® proudly thumbs its nose at the ubiquitous notion of 'pink for girls and black for guys.' Each sleeve is beautifully constructed with smart, thoughtful details. And in true Shootsac fashion -- we always think function first -- HipSlip® takes the concept of sleeve simplicity, packs it with carefully planned details and arrives at a smart way to improve your computing life with some serious style," says Jessica Claire, cofounder of Shootsac. "WPPI is the perfect venue for us to launch the HipSlip® because of our respect and admiration for the hard working, gear-toting photographers who enjoy our products. We want to reward our fans with the chance to join our First to Know List where we'll include a FREE Shootsac tote with each order. Pre-Order to Get Free Stuff and be a Trendsetter!"

"At the same time, the basic Shootsac is a great concept; the inherent function of the bag remains constant yet the style of bag can change seasonally without having to scrap the whole bag. We've made it possible to be fashion conscious and environmentally conscious at the same time which means a lot to our audience," says Keats Elliott, Cofounder of Shootsac. "I encourage consumers -- particularly those who put a premium on design and expert craftsmanship -- to explore the Shootsac website and take advantage of all the deals we have waiting for them."

Stylish Practicality: The Shootsac Philosophy
Shootsac's critical and commercial success rests with its union between style and utility. "Our products are the ideal combination of pro level function and image enhancing style. Shootsac enables photographers to wear the lenses they need to create beautiful images without looking like the stereotypical vest wearing photographer. Gear that works doesn't have to be ugly. This approach is at the heart of our business philosophy," declares Elliott.

About Shootsac
Based in Southern California, Shootsac is the creation of famed wedding and lifestyle artist photographer Jessica Claire and entrepreneur Keats Elliott. A long overdue solution to the ubiquitous "ugly photo vest" dilemma, Shootsac is a high-quality, high-fashion product designed in the United States. A handsome, handsfree, comfortable lens carrying assistant, Shootsac is the ideal accessory for any lens changing shooter.

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Lewis Fein
Shootsac
310-472-0520
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