RFID Journal LIVE! 2009 to Host First-Ever India RFID Solutions Pavilion

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Indian companies now have access to the large U.S. RFID market at the seventh annual RFID Journal LIVE! conference, to be held on April 27-29, 2009, at the Walt Disney World Swan and Dolphin in Orlando.

RFID Journal, which hosts the most important and prestigious RFID events in the world, has partnered with Essen RFID, a leading RFID OEM provider headquartered in Mumbai, India, to host the first-ever India RFID Solutions Pavilion, at the seventh annual RFID Journal LIVE! conference, being held on April 27-29, 2009, at the Walt Disney World Swan and Dolphin in Orlando. This unique event is the one place where companies across the world can hear from industry leaders and see how radio frequency identification is benefiting early adopters.

The theme of the India RFID Solutions Pavilion is to showcase the nation as a next-generation research-and-development solutions hub in the RFID sector, and to pay tribute to the emergence of Indian IT companies that have quickly moved up the RFID value chain, from being information gatherers to building business cases that optimize supply chain efficiencies, and on to setting up RFID-centric labs. The pavilion will showcase the use of RFID to reduce costs and achieve a return on investment (ROI) in a wide variety of areas, ranging from retail/consumer packaged goods to manufacturing and supply chain/logistics.

"We firmly believe that this is the time for companies to invest--to sow now, as the present economic downturn may not last long," said Shrinivas Shrinivas, Essen RFID's senior BD manager. "Hence, firms that invest wisely toward such events will be able to leapfrog compared to their peers, once the economy turns around favorably."

The RFID Journal LIVE! conference program will focus on how all types of RFID technologies--active, Wi-Fi, passive ultrahigh-frequency (UHF), passive high-frequency (HF) and more--can be employed to reduce costs and improve efficiencies. This year's event will feature eight industry-specific and how-to conference tracks, seven in-depth preconference seminars, fast-track CompTIA RFID+ training and certification, four co-located events, the RFID Journal Awards, and technology exhibits and demonstrations conducted by the leading RFID companies worldwide.

Motorola, whose RFID offerings are designed to help companies simplify deployment, lower operational costs and achieve an ROI, will be the event's cornerstone and registration sponsor. Microsoft will be the signature sponsor, and IBM will be the premier sponsor. In addition, other leading RFID companies will exhibit at the event as well. To become an exhibitor, please e-mail sales@rfidjournal.com, or contact Shrinivas Shikaripurkar at Essen RFID (shrinivas@essenrfid.com)

"Were pleased to be working with Essen RFID to bring this opportunity to companies in India," said Mark Roberti, founder and editor of RFID Journal. "It's a chance for them to reach the large American market, and for attendees from the United States and around the world to partner with Indian businesses to build low-cost, high-value solutions."

For more information about RFID Journal events, visit http://www.rfidjournalevents.com/live.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

About Essen RFID
Essen RFID has endeavored to identify relevant IT trends and technologies that impact business. The company offers RFID devices designed to extend reach and scope beyond current usage. With pioneering experience in computer hardware manufacture and integration, as well as enterprise-level software development, Essen is well-placed and eminently qualified to provide innovative and cost-effective products to its clients. Its offerings are contemporary, adaptable and upgradeable, matching clients' present and future needs. With a keen understanding of emerging technology scenarios, Essen helps businesses take the next step forward, keeping its customers not only in step with a fast-changing present, but also well-prepared to be at the forefront in the world of tomorrow.

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MARK ROBERTI
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