YouData Launches Online Advertising Network for Fundraising Purposes, Introducing New Way for Organizations and Non-Profits to Stand Up to the Recession

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YouData (http://youdata.com) introduces a new online ad solution designed to benefit organizations that engage in fundraising, charities, non-profits, and causes. The company is introducing its "PayAttention" product today and will partner with the Houston-based Pink Ribbons Project (http://www.pinkribbons.org/) for the launch, which will allow ad viewers the opportunity to donate the proceeds of their attention straight to the group in motion against breast cancer. This week, YouData will showcase the new "PayAttention" product on kirtsy (http://kirtsy.com) and will feature it at the Mom 2.0 Summit (http://mom2summit.com), with all the benefits from both endeavors going to Pink Ribbons Project.

We created PayAttention to give organizations a new tool to raise money for their important work. We believe innovations like this are especially important in our current economy, as advertisers are all looking for new ways to cost-effectively promote their brands and organizations are looking for innovative ways to draw attention and funding to their causes. The result truly is a win-win.

YouData, a premier new-media advertising network, announces the launch of the first online ad solution created to directly benefit non-profits and causes. The new offering is the latest in the YouData line of unique solutions that match advertisers up with targeted consumers.

The company is introducing its "PayAttention" product today and will partner with the Houston-based Pink Ribbons Project for the launch, which will allow ad viewers the opportunity to donate the proceeds of their attention straight to the group in motion against breast cancer.

"Members of almost all of our families at YouData have been personally affected by breast cancer, so this was an easy decision for us to start by showing how easy it is to benefit a cause like Pink Ribbons Project," said Jim Prather, CEO of YouData. "We created PayAttention to give organizations a new tool to raise money for their important work. We believe innovations like this are especially important in our current economy, as advertisers are all looking for new ways to cost-effectively promote their brands and organizations are looking for innovative ways to draw attention and funding to their causes. The result truly is a win-win."

YouData's online ad solution connects advertisers with specifically targeted and relevant online users through a MeFile, an anonymous, self-made profile that defines the consumer. The company's system then allows the advertiser to go directly to the consumer and make a monetary bid for their attention to receive a text ad, and soon, to watch a video ad spot. Now consumers and site hosts can donate their attention to benefit the charity of their choice.

"Advertisers are already buying consumers' attention on a daily basis, they are just not buying it directly from the consumer. Now they can," said Trae Nickelson, creator of the YouData concept and co-founder of the company. "And consumers can either get paid directly or give directly to their charity of choice. The consumer has the option, the opportunity is there."

During the launch week, YouData will showcase the new "PayAttention" product on kirtsy (http://kirtsy.com) and will feature it at the Mom 2.0 Summit in Houston (http://mom2summit.com), with all the benefits from both endeavors going to Pink Ribbons Project.

To see a demo of the PayAttention product, visit: http://www.youdata.com/videoDemos.html

To see the PayAttention product in action, visit: http://kirtsy.com

To find out more about YouData visit: http://youdata.com

To find out more about Pink Ribbons Project, visit: http://www.pinkribbons.org

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Trae Nickelson
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