Sustainable Sourcing Launches "Truth About Salt Campaign"

Share Article

Sustainable Sourcing LLC, the leader in sustainably sourced seasonings, has launched a campaign to demystify salt, the most widely used and misunderstood seasoning in America. Fear of salt has overshadowed the truth. Table salt is no more than industrial waste and sea salt is contaminated. Primordial salt provides a healthy alternative as it was created 250 million years ago when the world was still pristine. Primordial salt promotes our natural balance.

HimalaSalt

Unlike table salt or sea salt that has been heat treated, HimalaSalt does not compete for body fluids, it helps to regulate them. HimalaSalt has been known to lower blood pressure, decrease water retention, and supports the liver, kidneys and adrenals to work more efficiently. It also can boost the immune system.

Great Barrington, MA -- Sustainable Sourcing LLC the leader in sustainably sourced seasonings, announces the launch of the "Truth About Salt Campaign" to demystify the most widely used and misunderstood seasoning in America.

"Our fear of salt has overshadowed the truth. We need to focus more on quality not quantity," said Melissa Kushi, the sustainable foods educator and social entrepreneur who founded Sustainable Sourcing LLC. "Common table salt is an industrial waste byproduct and sea salt comes from highly polluted oceans. Primordial Himalayan salt was made during a time of pristine environmental integrity, millions of years ago and has been protected in the remote Himalayas. It contains more than 80 essential trace elements and minerals required for wellbeing."

Table salt is an industrial waste byproduct stripped by chemical processing of these elements, except sodium and chloride. Aluminum derived Anti-caking and flow agents are added, but the FDA does not require their disclosure to consumers. Table salt comes from the same lots as vacuum-refined industrial salt and is treated with caustic soda or lime to remove all traces of magnesium salts, which are important for health.

Sea Salt comes from oceans that have become heavily polluted in our lifetime. Growing dead zones and the mix of mercury, heavy metals, and toxins from agricultural chemicals, industrial runoff, nuclear waste, raw sewage and more, have compromised all ocean life. Many of these have been treated and contain anti-caking agents too.

Kushi spent years bringing this salt to market under the brand name HimalaSalt. (http://www.himalasalt.com) . Pale pink crystals of HimalaSalt contain a full spectrum of whole essential minerals that support wellbeing and opens up the flavors of food.

"When a salt like HimalaSalt is ingested, the body knows what to do with the balance of minerals, which are easily assimilated," explained Kushi. "Unlike table salt or sea salt that has been heat treated, HimalaSalt does not compete for body fluids, it helps to regulate them. HimalaSalt has been known to lower blood pressure, decrease water retention, and supports the liver, kidneys and adrenals to work more efficiently. It also can boost the immune system."

"Since healthy blood mirrors the alkaline structure of the ancient ocean, and HimalaSalt is the ancient ocean in pure crystalline form, you have a healthier choice for your family," said Kushi. "By substituting HimalaSalt for common table or sea salt, you can obtain easily assimilated essential minerals and alkalize your body, which is baseline wellness."

About Sustainable Sourcing, LLC

Founded by Melissa Kushi, president, Sustainable Sourcing LLC provides ethically sourced, artisan made, natural, organic and fair trade products from the most pristine regions of the planet. Its product lines include HimalaSalt, pale pink primordial salts created when the earth was still pristine, and Sustainable Sourcing Organics, organic heirloom peppercorns sourced internationally and new personal bath salts coming this spring. Look for Sustainable Sourcing LLC. Products online at Neiman Marcus, Amazon and http://www.sustainablesourcing.com, as well as Whole Foods Market and other leading grocers and specialty shops throughout the country.

EDITORS: Product samples, photos, interviews and recipes are available upon request to Sue McGovern, McGovern Communications, 781-648-7157.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sue McGovern
Visit website