Green by Design Launches New Business at greenbydesign.com, Bridging the Gap Between Awareness and Action

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GreenbyDesign.com launches today with a unique balance of editorial content and commerce to help consumers simplify decisions and lead to sounder choices for sustainable lifestyles.

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With a quick scan, the Green Scorecard makes it easy to compare products and reveals that we've eliminated greenwashing.

Green by Design Inc. today announces the launch of a new business that makes it easy for consumers to make smarter, more informed choices to live a greener lifestyle. The Green by Design website (greenbydesign.com) provides a unique balance of editorial and commerce services that showcase and sell only products and programs that are truly green. Green by Design's mission is to bridge the gap between consumer awareness and action, making it simpler to live healthy, sustainable, and affordable lifestyles as global citizens and individuals.

According to the Natural Marketing Institute, the rapidly growing $200 billion US market for products and services that are healthy, environmentally sound, resource efficient, and cost effective is met by American consumers -- more than 80% have green motivation in their purchase decisions. Choices around transportation, home energy, water use, clothing, food, product safety, and other major lifestyle needs are all being viewed through a green lens. Green by Design is the only online destination that provides people with the tools they need to simplify their decisions and take action that matches their intention.

"There's a constant drum beat of messages from the government, media, business, and society telling us to do something about global warming. The rapid rise in consumer awareness has led to significant pressure and frustration with the daily barrage of advertising, products, and information clamoring for our attention. Green by Design turns down the green noise and empowers people to make wise choices," says Martha Danly, CEO of Green by Design.

Quality Editorial to Open the Mind:
Green by Design's articles, reviews, and green lifestyle guides are full of information and insight to help people look at being green in a new way. For example, the website showcases the #1 green home in America; simplifies the economics of LED lighting; quantifies the advantages of ridesharing and commuting by bicycle; and demonstrates that recycled glass countertops are as eco-smart as they are beautiful.

"Being green starts with the right mindset, and Green by Design shows people how to turn that mindset into action and lifelong pursuit," notes David Gottfried, owner of the highest rated green home in America and green industry leader as CEO of Regenerative Ventures, plus founder of the U.S. and World Green Building Councils. "I'm thrilled that our home was recently featured in a series of Green by Design articles and to see the prospect of Green by Design's positive impact on the hearts and minds of people everywhere."

Introducing the Green Scorecard:
Each sustainably designed product offered in the Green by Design marketplace is rated with Green by Design's trademark Green Scorecard, which shows exactly what makes the product green. More than an 'eco-friendly' tag, the Green Scorecard is like a nutrition label that rates products on a full range of sustainability factors, such as materials (recycled, reclaimed or new, as well as natural, organic or non-toxic); manufacturing process; recyclability; country of origin; and business practices. "With a quick scan, the Green Scorecard makes it easy to compare products and reveals that we've eliminated greenwashing." says Danly.

Shopping Green Made Easy:
Green by Design's editors have painstakingly handpicked only the greenest goods that promote a healthy home and planet, including tools that help conserve energy and water; furniture made with sustainable or reclaimed materials; non-toxic toys; and an assortment of gifts, like a biodegradable USB drive. "Only products that are truly green can be placed in the Green by Design shop, and the Green Scorecard keeps us honest by maintaining a healthy skepticism," says Danly

Green by Design is the only site that takes the pressure off green consumers beleaguered by too much choice and uncertainty. Clearing the green fog with a unique combination of editorial content, a highly selective marketplace, and Green Scorecards, Green by Design is becoming the honest authority to consult for the truth about what's really green.

About Green By Design:
Green by Design's mission is to bridge the gap between consumer awareness and action, making it easy to live healthy, sustainable, and affordable lifestyles as global citizens and individuals. A unique blend of quality editorial content, trusted Green Scorecards, and hand-selected products in a virtual marketplace, Green by Design makes it easy for consumers to make smarter, more informed choices to be green. Based in San Francisco, the company is funded by Noribachi LLC, a clean technology venture accelerator. Green by Design is online at http://www.greenbydesign.com.

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