West Palm Beach, FL (PRWEB) February 18, 2009
When THAT Agency, a veteran Web design and online marketing firm, was approached by Palma De Mallorca's prestigious Gran Melia Victoria hotel to develop their online presence from scratch, the firm assumed the task with the goal of effectively communicating an experience, as well as an aesthetic. Through THAT Agency's vital "discovery" phase they were able to discus with Gran Melia Victoria the objectives and overall message that the website's design, functionality, and voice were to project.
"What we were initially struck by was the hotel's setting; a sophisticated European resort peering out over an intimate bay--small boats scattered over the water and lush greenery outlining the shore. The result is a design that carefully mixes chic design elements and bright imagery," said Bill Teubner, THAT Agency President.
The creation of Gran-Melia-Victoria.com was an effort to harmonize function and design; a project that required the resources of each of the agency's talents to perfect a concept that was to be the initial impression a guest would have of the property. The responsive functionality of Gran Melia Victoria's website can be credited to a foundation paved by XHTML and PHP. Additionally, AJAX, the Prototype Framework Script.aculo.us, and CSS were employed to influenced specific design elements of the website's design and to establish a navigation that is more intuitive.
Gran Melia Victoria's online presence was further enhanced by the expert insight of THAT Agency's in-house SEO experts. To widen the streams of traffic feeding visitors to the newly designed website, THAT Agency was enlisted to thoroughly optimize Gran-Melia-Victoria.com so that both Search Engines and visitors alike could benefit from an easily-accessible website.
THAT Agency also fitted Gran Melia Victoria's homepage with an instinctive booking engine that allows potential guests to check room availability or make reservations. The luxury hotelier was also fitted with an image gallery to showcase their resort, amenities, and the lavish services they offer. Furthermore, all copy, essentially the voice of the hotel, was entrusted to THAT Agency's team of copywriters and is presented in English and in a Spanish translation.
About Gran Melia Victoria Resort
Gran Melia Victoria is a luxury resort and brand of Sol Melia's international resorts and hotels. Presenting a distinctive hotel experienced, marked by a flair for the avant-garde, Gran Melia Victoria hails from a pristine spot on Paseo Maritimo in Madrid, Spain. Gran Melia Victoria Resort can be contacted at 1-866-43-MELIA, or on the Web at http://www.Gran-Melia-Victoria.com
About That Agency
THAT Agency has become one of the leading web design and development firms in Florida. While their client list includes companies such as Regency Centers and Norwegian Cruise Lines, they are still able to meet the needs and budgets of small businesses. They are able to provide all of the services of a web solution company, as well as the expertise and creativity of an advertising agency. With a full staff of designers, developers, and marketing specialists, they are capable of designing a solution for just about any marketing or advertising need. THAT Agency can be contacted at 561.832.6262 or on the web at http://www.THATAgency.com.