Songness Provides Free Market Research for Independent Musicians

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Songness.com, a new music discovery website based in Nashville, offers free audience research for new songs posted by independent musicians. Artists get a free audience report with each song tested. Songness uses its ratings system to generate systematic song recommendations for users. The Songness collabrative filter is an example of the wisdom of crowds.

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Songnessis a music discovery website that test markets new songs, then systematically recommends them to potential fans

A newly launched music website, Songness.com, offers free audience research for new songs posted by independent musicians.

"Songnessis a music discovery website that test markets new songs, then systematically recommends them to potential fans" said Bill Ahlhauser, Songness' EVP.

Recommendations generated in this way are an example of the wisdom of crowds, he said.

Songness is currently open only for independent artist and label registration, Ahlhauser said. The public launch date will be announced soon, he added.

"Songness gives artists a fair way to evaluate new songs and market them effectively," Ahlhauser said. "It helps fans find new songs they'd like but might otherwise miss."

Songness makes personalized recommendations to individuals based on algorithms that predict how every fan will rate every song in the database. This technology, called a collaborative filter (CF), compares individuals to groups that influence them and weights the influence accordingly.

Here's how the rating process works:
Every registered song is initially rated by up to 200 fans. The 200 fans that rate the new songs get a free download of the song. Fans can recommend songs they like to their friends and invite them to listen also.

Based on its ratings each song gets a unique audience profile that links it to groups of listeners.

The artist gets a free audience report for each rated song.

"Such a comprehensive approach to ratings allows Songness to give fans more and better recommendations across genres, and to systematically introduce them to artists they don't already know," Ahlhauser said.

"It's the kind of research that only record companies have been able to afford up till now."

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Jamie Lewis
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